concrete develops concepts.
we develop them in architecture, interior design, urban development and brand development.
concrete unites people.
we work with a team of 46 multidisciplinary creatives as architects, interior designers and visual marketeers to help businesses and institutions.
concrete loves provoking, confusing, philosophizing, scale models, haute cuisine, burgers, and (most of all) shattering dogmas.
concrete provides solutions.
no grand theories or abstract ideas. just things that work.
concrete likes to let the work do the talking.
Hyundai Card and Hyundai Capital, Hyundai’s
financial services brand, aim to raise their profile
in the young South Korean market. Their finance
shops are local outlets for financial services, and
their Brand Shops are flagships stores with three
additional services: a coffee corner, an MPMA
design store and a members-only club/service
centre. Hyundai and Hyundai Capital have a
strong retail concept developed by graphic
design agency Total Identity. concrete took the
existing logo, which is based on the shape of a
credit card, and added a third dimension.
Stores are created by extruding the rounded
rectangle form and subtracting the spaces.
This was carried out on different scales - in the
floor, walls, ceilings, furniture and even the
details to generate an all-embracing identity.
client / Hyundai Capital
identity / Total Identity
executive architect / Spackman Associates