concrete develops concepts.
we develop them in architecture, interior design, urban development and brand development.
concrete unites people.
we work with a team of 46 multidisciplinary creatives as architects, interior designers and visual marketeers to help businesses and institutions.
concrete loves provoking, confusing, philosophizing, scale models, haute cuisine, burgers, and (most of all) shattering dogmas.
concrete provides solutions.
no grand theories or abstract ideas. just things that work.
concrete likes to let the work do the talking.
little house in the big apple - study for URL
concrete did a study for a micro apartment, but didn't
want to compromise on any functionality, so called it
a house... No folding beds, sliding cabinets or flip-over
walls you need to deal with everyday. Just a proper,
good functioning house. All the functions we want to be
part of our house, reconfigured and positioned smartly.
Diverse functions overlap as floor area gets used for
multiple functions. All functionalities are in place. It is
just square footage that gets less, so the rent can be
reduced. As a smart puzzle all pieces fall together,
resulting in a spacious looking apartment, that houses
all the functions we need in our daily life, in 308 sq ft.
This study was made to be part of the URL family,
in collaboration with ironstate development.