concrete develops concepts.
we develop them in architecture, interior design, urban development and brand development.
concrete unites people.
we work with a team of 46 multidisciplinary creatives as architects, interior designers and visual marketeers to help businesses and institutions.
concrete loves provoking, confusing, philosophizing, scale models, haute cuisine, burgers, and (most of all) shattering dogmas.
concrete provides solutions.
no grand theories or abstract ideas. just things that work.
concrete likes to let the work do the talking.
pearls & caviar is a restaurant on the premises of
the Shangri-La hotel in Abu Dhabi. It is located in
a detached building on the waterfront of the river.
concrete’s assignment was to develop a fish
restaurant as a total artwork, including its corporate
identity (name, logo, menu, uniforms, business
cards, website, advertisements), the landscape
design, the interior, the tableware, the equipment
and the uniforms, all based on a one concept
philosophy. The client wanted a contemporary
restaurant that simultaneously represents the
origins of its region. concrete used the most
precious elements of the sea as the backbone
for the overall design: pearls and caviar.
Both are represented in designated areas, the
high end caviar restaurant on the ground floor
and the pearl bar on the rooftop terrace. In both
areas each is executed until the last detail from
landscape to building to interior design to
client / Al Jaber, Roya International