concrete develops concepts.
we develop them in architecture, interior design, urban development and brand development.
concrete unites people.
we work with a team of 46 multidisciplinary creatives as architects, interior designers and visual marketeers to help businesses and institutions.
concrete loves provoking, confusing, philosophizing, scale models, haute cuisine, burgers, and (most of all) shattering dogmas.
concrete provides solutions.
no grand theories or abstract ideas. just things that work.
concrete likes to let the work do the talking.
Three 69 storey towers are situated nearby the Hudson
River front, directly opposite the world famous downtown
Manhattan skyline. The playfulness of the URBY brand is
represented in the architecture by its stack of blocks
becoming a beacon in the future skyline of Jersey City.
The first tower with 763 apartments is planned to be
completed by the mid-2016.
URBY is a new housing concept developed by Ironstate
and concrete that provides affordable, compact yet
spacious, semi-furnished rental apartments for the
market; The project started by creating an identity
for the new housing brand, which led to the interior
design of the apartments, followed by the architectural
design of the buildings.
urban development / architecture / interior design,
3 towers each 69 stories, 2358 apartments, entrance
café, retail area, gym facilities, 700 parking spaces,
communal kitchen, swimming pool, basketball court.