concrete develops concepts.
we develop them in architecture, interior design, urban development and brand development.
concrete unites people.
we work with a team of 46 multidisciplinary creatives as architects, interior designers and visual marketeers to help businesses and institutions.
concrete loves provoking, confusing, philosophizing, scale models, haute cuisine, burgers, and (most of all) shattering dogmas.
concrete provides solutions.
no grand theories or abstract ideas. just things that work.
concrete likes to let the work do the talking.
The van Gogh museum in Amsterdam commissioned
concrete to design its central hall. The museum
wanted to attract younger visitors for its Friday night
opening hours. concrete believed that the way to
attract locals to the museum on Friday night was to
create social interaction; the museum had to become
a place where people could meet and have a drink.
concrete turned the museum’s empty central hall into
a lounge in the form of a lobby, and added an extra
dimension: an encounter between the visitors,
van Gogh and original Rietveld furniture. The chairs,
sofas and carpet are blue in colour, so the lobby can
function as a blue screen. When a Van Gogh painting
is projected onto the wall of the central hall, the furniture
becomes invisible and the people in the lobby appear to
be in the middle of the painting.