concrete develops concepts.
we develop them in architecture, interior design, urban development and brand development.
concrete unites people.
we work with a team of 46 multidisciplinary creatives as architects, interior designers and visual marketeers to help businesses and institutions.
concrete loves provoking, confusing, philosophizing, scale models, haute cuisine, burgers, and (most of all) shattering dogmas.
concrete provides solutions.
no grand theories or abstract ideas. just things that work.
concrete likes to let the work do the talking.
concept story: there is more to London than the
obvious tourist attractions. In the hotel concrete aims
to show the real London and what true Londoners are
about. W London Leicester Square reinvents five-star
luxury: the standard hotel room layout has been
rearranged to create the ultimate dressing room.
These rooms are not just for a good night sleep...
ewow suite: The one-and-only E-wow suite...
An extreme suite with a lobby, a spacious living room,
private dining, master bedroom and, last but not least,
a spectacular over-the-top dressing room. An EWOW
suite is not necessarily for sleeping, but offers a
master bedroom that is fit for a bit of excitement or
relaxation. The bedroom area has a provocative gold
mirrored ceiling and wall (with integrated flatscreen).
The living room centrepiece is a stunning circular and
rotating chesterfield sofa with lush black carpet
underneath and a disco ball sculpture suspended
above. From here you can indulge and overlook
London life on Leicester Square or turn away to hide
inside with friends, read a book or watch a movie.