concrete develops concepts.
we develop them in architecture, interior design, urban development and brand development.
concrete unites people.
we work with a team of 46 multidisciplinary creatives as architects, interior designers and visual marketeers to help businesses and institutions.
concrete loves provoking, confusing, philosophizing, scale models, haute cuisine, burgers, and (most of all) shattering dogmas.
concrete provides solutions.
no grand theories or abstract ideas. just things that work.
concrete likes to let the work do the talking.
In W hotel London, concrete aims to show
the real London and what true Londoners are
about. W London Leicester Square reinvents
five-star luxury: The standard hotel room layout
has been rearranged to create the ultimate
dressing room. These rooms, at this location,
are not just for a good night sleep...
W hotel london showstoppers:
w welcome area: a 280+350 person disco ball cloud
w lounge bar: a social landscape that consists of a
single chesterfield sofa
wyld bar: a disco ball with a three-metre diameter
w guest rooms: the dressing desk; large desk & vanity
table, into one piece of furniture for the dressing room
client / Mc Aleer & Rushe, Starwood Hotels
architect / Jestico+Whiles
light installation facade / Jason Bruges