concrete develops concepts.
we develop them in architecture, interior design, urban development and brand development.
concrete unites people.
we work with a team of 46 multidisciplinary creatives as architects, interior designers and visual marketeers to help businesses and institutions.
concrete loves provoking, confusing, philosophizing, scale models, haute cuisine, burgers, and (most of all) shattering dogmas.
concrete provides solutions.
no grand theories or abstract ideas. just things that work.
concrete likes to let the work do the talking.
concept story: there is more to London than the
obvious tourist attractions. In the hotel concrete aims
to show the real London and what true Londoners are
about. concrete follows the transition from a classic
businessman in the morning to a dancing star in the
bar at night, and everything conceivable in between.
W London Leicester Square reinvents five-star luxury.
studios: The business centre features two meeting
rooms with superior interior details and facilities to
ensure successful business. The interior offers
various presentational settings, such as on-screen,
from the internet or on a magnetic whiteboard. One
studio space can be connected to or separated from
another by a folding partition wall or with curtains that
come in a silver velvet or white sheer variation.
Outside the studio area guests overlook W lounge,
allowing them to stay on the lookout for expected
guests, or breathe in the energy of W lounge.