concrete develops concepts.
we develop them in architecture, interior design, urban development and brand development.
concrete unites people.
we work with a team of 46 multidisciplinary creatives as architects, interior designers and visual marketeers to help businesses and institutions.
concrete loves provoking, confusing, philosophizing, scale models, haute cuisine, burgers, and (most of all) shattering dogmas.
concrete provides solutions.
no grand theories or abstract ideas. just things that work.
concrete likes to let the work do the talking.
concept story: There is more to London than the
obvious tourist attractions. In the hotel concrete aims
to show the real London and what true Londoners are
about. concrete follows the transition from a classic
businessman in the morning to a dancing star in the
bar at night, and everything conceivable in between.
W London Leicester Square reinvents five-star luxury.
sweat: After a stressful day or wild night out, guests
can recharge at Sweat. Sweat is a very light and
spacious gym overlooking Leicester square. It has a
dark grey rubber flooring that dampens sounds,
cushions steps and is comfortable for exercising,
stretching or skipping rope. If guests prefer watching
cartoons or sitcoms, they are provided with multiple
flatscreens on the back wall. Those who take their
inspiration and motivation from an uplifting artwork
should point their eyes toward the side walls for
which Dutch photographer Marcel van der Vlugt
created two special wallpaper designs that depict
dancers in sparkles of light.