concrete develops concepts.
we develop them in architecture, interior design, urban development and brand development.
concrete unites people.
we work with a team of 46 multidisciplinary creatives as architects, interior designers and visual marketeers to help businesses and institutions.
concrete loves provoking, confusing, philosophizing, scale models, haute cuisine, burgers, and (most of all) shattering dogmas.
concrete provides solutions.
no grand theories or abstract ideas. just things that work.
concrete likes to let the work do the talking.
concept story: there is more to London than the
obvious tourist attractions. In the hotel concrete aims
to show the real London and what true Londoners are
about. concrete follows the transition from a classic
businessman in the morning to a dancing star in the
bar at night, and everything conceivable in between.
W London Leicester Square reinvents five-star luxury.
screening room: Being located at London’s West
End, this hotel can’t do without its own professional
screening room, with state of the art facilities that
allow filmmakers to conduct their pre-screenings in
style. The interior is devoted to the film on show and
follows classic cinema arrangement with red seats
and black carpeting, ceiling and walls. However,
when the screening is concluded, details in the
furnishings and lighting appear, with sunk light
profiles in floor, walls and ceiling that create
spectacular cubes of light inside the room.