concrete develops concepts.
we develop them in architecture, interior design, urban development and brand development.
concrete unites people.
we work with a team of 46 multidisciplinary creatives as architects, interior designers and visual marketeers to help businesses and institutions.
concrete loves provoking, confusing, philosophizing, scale models, haute cuisine, burgers, and (most of all) shattering dogmas.
concrete provides solutions.
no grand theories or abstract ideas. just things that work.
concrete likes to let the work do the talking.
concept story: there is more to London than the
obvious tourist attractions. In the hotel concrete aims
to show the real London and what true Londoners are
about. W London Leicester Square reinvents five-star
luxury: the standard hotel room layout has been
rearranged to create the ultimate dressing room.
These rooms are not just for a good night sleep...
wonderful room: W London Leicester Square guest
rooms combine a comfortable sleeping zone with a
luxurious vanity area. Whether you like to dress up for
the party or need a good sleep after, the rooms are
made to fulfil either demand. A standard hotel room
layout has been rearranged into the ultimate dressing
Here, your world revolves around the vanity desk
and starts with proper preparations before enjoying
a red carpet night on West End. When guests enter
the room, they step into the dressing area. A white
monumental vanity desk with matching vanity chair
has been placed central of the area as the
supporting piece for pre-party activities.