concrete develops concepts.
we develop them in architecture, interior design, urban development and brand development.
concrete unites people.
we work with a team of 46 multidisciplinary creatives as architects, interior designers and visual marketeers to help businesses and institutions.
concrete loves provoking, confusing, philosophizing, scale models, haute cuisine, burgers, and (most of all) shattering dogmas.
concrete provides solutions.
no grand theories or abstract ideas. just things that work.
concrete likes to let the work do the talking.
concept story: there is more to London than the
obvious tourist attractions. In the hotel concrete aims
to show the real London and what true Londoners are
about. concrete follows the transition from a classic
businessman in the morning to a dancing star in the
bar at night, and everything conceivable in between.
W London Leicester Square reinvents five-star luxury.
wyld bar: When the daily grind has come to a halt,
guests can dance the night away at WYLD. The bar
with its two-storey liquor cabinet, with jewellery boxes
to highlight the selection of drinks, overlooks great
Leicester Square. WYLD’s interior combines a red
carpet feel with spicy red & black leather furnishings
and a disco ball with a three metre diameter as the
grand finale. The high walls are covered with black
sequins which move with the beat of the music as a
reference to the West End. Adding to the intimacy of
the space, fibre optic strings hang from the windows
to create a cocoon-like ambiance.