concrete develops concepts.
we develop them in architecture, interior design, urban development and brand development.
concrete unites people.
we work with a team of 46 multidisciplinary creatives as architects, interior designers and visual marketeers to help businesses and institutions.
concrete loves provoking, confusing, philosophizing, scale models, haute cuisine, burgers, and (most of all) shattering dogmas.
concrete provides solutions.
no grand theories or abstract ideas. just things that work.
concrete likes to let the work do the talking.
concept story: there is more to London than the
obvious tourist attractions. In the hotel concrete aims
to show the real London and what true Londoners are
about. concrete follows the transition from a classic
businessman in the morning to a dancing star in the
bar at night, and everything conceivable in between.
W London Leicester Square reinvents five-star luxury.
entrance: Guests make their entrance underneath a
disco ball cloud sculpture that consists of 280 disco
balls. Supported by black glass walls and dynamic
spotlights that point toward the cloud, the entrance
becomes a dazzling room of reflections. To walk into
the hotel is to step into a new world, in which
travelling is not about getting to the destination, but
about exploring and being carried away by your
Hungry guests start their journey at the Spice Market
restaurant, which is just a glance away, to the left of