concrete develops concepts.
we develop them in architecture, interior design, urban development and brand development.
concrete unites people.
we work with a team of 46 multidisciplinary creatives as architects, interior designers and visual marketeers to help businesses and institutions.
concrete loves provoking, confusing, philosophizing, scale models, haute cuisine, burgers, and (most of all) shattering dogmas.
concrete provides solutions.
no grand theories or abstract ideas. just things that work.
concrete likes to let the work do the talking.
concept story: there is more to London than the
obvious tourist attractions. In the hotel concrete aims
to show the real London and what true Londoners are
about. concrete follows the transition from a classic
businessman in the morning to a dancing star in the
bar at night, and everything conceivable in between.
W London Leicester Square reinvents five-star luxury.
w lounge bar: The W lounge bar is not so much
about the bar; it is the 37m-chesterfield sofa that
defines the social landscape in which guests can
linger, converse, mingle and flirt. Everything,
including the end-grain oak flooring and gold leaf
ceiling, follows the winding landscape naturally.
The chesterfield defines an important part of British
heritage and the way the columns run through it
suggests the sofa was there long before the modern
building was. The lounge bar is an excellent place to
stay at any hour of the day.