concrete

concrete develops concepts.
we develop them in architecture, interior design, urban development and brand development.

concrete unites people.
we work with a team of 46 multidisciplinary creatives as architects, interior designers  and visual marketeers to help businesses and institutions.

concrete loves provoking, confusing, philosophizing, scale models, haute cuisine, burgers, and (most of all) shattering dogmas.

concrete provides solutions. 
no grand theories or abstract ideas. just things that work.

concrete likes to let the work do the talking.

concrete develops concepts.
we develop them in architecture, interior design, urban development and brand development.

concrete unites people.
we work with a team of 46 multidisciplinary creatives as architects, interior designers  and visual marketeers to help businesses and institutions.

concrete loves provoking, confusing, philosophizing, scale models, haute cuisine, burgers, and (most of all) shattering dogmas.

concrete provides solutions. 
no grand theories or abstract ideas. just things that work.

concrete likes to let the work do the talking.

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concept story: For the new W hotel in Verbier
Switzerland, concrete wanted to provide guests with
an unforgettable experience using interiors that
complement and contrast the breathtaking scenery
around the hotel. Inspired by the dynamic carving of
skis through snow, it brings an indelible, distinct New
York City glamour to the ski resort in the Swiss Alps.

restaurant eat hola: The signature restaurant of
W Verbier consists of two parts. On each side of the
core two-Michelin star Spanish chef Sergi Arola
presents a modern twist on Swiss classics. ‘Eat Hola’
is the more introverted part of the restaurant. It
features a 25m wooden tapas bar that faces the open
kitchen fitted in marble. The bar offers guests



delicious tapas and drinks and a natural environment
for encountering new and old friends. Those who take
their inspiration from uplifting art should point their
eyes towards the sidewalls. From behind each of the
tables one of the 7 Verbier legends by Dutch
photographer Marcel van der Vlugt accompanies
their dinner.