concrete develops concepts.
we develop them in architecture, interior design, urban development and brand development.
concrete unites people.
we work with a team of 46 multidisciplinary creatives as architects, interior designers and visual marketeers to help businesses and institutions.
concrete loves provoking, confusing, philosophizing, scale models, haute cuisine, burgers, and (most of all) shattering dogmas.
concrete provides solutions.
no grand theories or abstract ideas. just things that work.
concrete likes to let the work do the talking.
concept story: For the new W hotel in Verbier
Switzerland, concrete wanted to provide guests with
an unforgettable experience using interiors that
complement and contrast the breathtaking scenery
around the hotel. Inspired by the dynamic carving of
skis through snow, it brings an indelible, distinct New
York City glamour to the ski resort in the Swiss Alps.
w living room: In this area the notion of Swiss chalet
life is brought into the glamorous world of W. The cosy,
10mx3m wooden block with carved out seating
elements and fireplaces offers a spectacular view
down the valley from the W living room. As a contrast,
a carved light feature made of different types of wood
is suspended above it, following its footprint.
The lounge flows into a terrace where guests can chill
in bulb chairs overlooking the spectacular scenery.