concrete develops concepts.
we develop them in architecture, interior design, urban development and brand development.
concrete unites people.
we work with a team of 46 multidisciplinary creatives as architects, interior designers and visual marketeers to help businesses and institutions.
concrete loves provoking, confusing, philosophizing, scale models, haute cuisine, burgers, and (most of all) shattering dogmas.
concrete provides solutions.
no grand theories or abstract ideas. just things that work.
concrete likes to let the work do the talking.
Zoku; defining a new hotel category and
signifying the end of the hotel room as we know it
concrete designed Zoku Amsterdam, which is now
open for business in the heart of Amsterdam. The new
workmeetsplay hotel concept has been created for
the global nomad. Zoku creates a new category –
a homeoffice hybrid, also suitable for long stays,
with the services of a hotel and the social buzz of
a thriving neighbourhood. Facilitating global living
and working for the travelling professional, Zoku,
Japanese for family, tribe or clan, disrupts the
hotel industry. Zoku is a relaxed place to live, work
and socialise with likeminded people while getting
wired into the city.
client / Zoku and Beyond / HotelsAhead