77 london

The project transforms a raw, double-height volume into a dynamic spatial experience where architecture, light, and sound operate as one. A split-level layout features an upper mezzanine with VIP tables spread across both floors, each with direct views of the floor and full-service hospitality.

The design process began with the idea of an empty, double-height space. Rather than adopting a conventional theatrestyle balcony, the space is shaped by an intentionally asymmetrical configuration. This unusual setup generates constantly shifting sightlines and alternative perspectives, allowing guests to experience the club from multiple visual angles across both levels.

77 is designed for adaptability. Flexible layouts and transformable furniture allow the venue to shift effortlessly between intimate lounge settings and high-energy nightclub configurations, accommodating a wide range of events and experiences.

At the heart of the space, the dancefloor is organized around a centrally positioned DJ booth elevated on a raised platform. A monumental video screen cascades from the ceiling behind the DJ, spanning the full height of the wall and delivering dynamic visual content that responds to the music. Complementary screens positioned opposite extend the visual field, fully immersing the audience within a layered audiovisual environment.

Opposite the DJ booth, the bar is clad in folded ribbed metal, introducing texture and depth. An illuminated back-bar display, framed by oversized mirrored panels, becomes both a functional and visual focal point.