[{"data":1,"prerenderedAt":302},["ShallowReactive",2],{"project-arriba-arriba":3},{"entry":4},{"id":5,"title":6,"overviewImage":7,"heroHighlights":19,"pageBuilder":20,"youMayAlsoLike":247,"seomatic":294},"34544","arriba arriba restaurant",[8],{"uid":9,"alt":10,"title":11,"url":12,"focalPoint":13,"format":15,"kind":16,"width":17,"height":18},"80103271-a506-4fc3-a77d-54eeac12b0a7",null,"20180201 Arriba Arriba IQ 037","https:\u002F\u002Fconcrete-assets.ams3.cdn.digitaloceanspaces.com\u002Fproduction\u002Fimages\u002F20180201-Arriba-Arriba-IQ-037.jpg",[14,14],0.5,"jpg","image",3178,4767,[],[21,30,36,55,142,160,215],{"typeHandle":22,"uid":23,"text":24,"cta":10,"orangeCta":29},"TextCtaBlock","96aa9a7a-ae04-4340-b078-68d85de7872d",{"html":25,"rawHtml":26,"markdown":27,"plainText":28},"\u003Cp>Arriba Arriba is next to \u003Ca href=\"https:\u002F\u002Fconcreteamsterdam.nl\u002Ffamily\u002Fhappyhappyjoyjoy\">happyhappyjoyjo\u003C\u002Fa>y a family member in the Happy Brand of IQcreative. Arriba Arriba is inspired by the colourful elements of Mexico.\u003C\u002Fp>","\u003Cp>Arriba Arriba is next to \u003Ca href=\"{entry:29743@2:url||https:\u002F\u002Fconcreteamsterdam.nl\u002Ffamily\u002Fhappyhappyjoyjoy}\">happyhappyjoyjo\u003C\u002Fa>y a family member in the Happy Brand of IQcreative. Arriba Arriba is inspired by the colourful elements of Mexico.\u003C\u002Fp>","Arriba Arriba is next to [happyhappyjoyjo](https:\u002F\u002Fconcreteamsterdam.nl\u002Ffamily\u002Fhappyhappyjoyjoy)y a family member in the Happy Brand of IQcreative. Arriba Arriba is inspired by the colourful elements of Mexico.","Arriba Arriba is next to happyhappyjoyjoy a family member in the Happy Brand of IQcreative. Arriba Arriba is inspired by the colourful elements of Mexico.",false,{"typeHandle":31,"uid":32,"content":33,"column1":10,"column2":10,"cta":10,"orangeCta":29},"FullWidthTextBlock","f9f62d48-a8fa-4212-9a9f-ce570e970285",{"html":34,"rawHtml":34,"plainText":35,"markdown":35},"\u003Cp>concrete designed the concept, name, interior design and total identity of arriba arriba. A restaurant which represents the sunny and colorfull feeling of Mexico influenced by the style of Luis Barragan. An iconic Mexican architect who is well known for his signature colors and elemental shapes with its associated shadows. This modern architecture is reminiscent of the traditional colors and architecture of Mexico in a contemporary way. \u003C\u002Fp>","concrete designed the concept, name, interior design and total identity of arriba arriba. A restaurant which represents the sunny and colorfull feeling of Mexico influenced by the style of Luis Barragan. An iconic Mexican architect who is well known for his signature colors and elemental shapes with its associated shadows. This modern architecture is reminiscent of the traditional colors and architecture of Mexico in a contemporary way.",{"typeHandle":37,"uid":38,"imageBlocks":39},"ImagesBlock","e14e2029-a61e-4429-bc3b-ee8f8e379233",[40],{"uid":41,"imageCaptionBlock":42},"f4d48623-7d6f-4b89-8ecc-718984595aea",[43],{"uid":44,"image":45,"imageVideo":53,"caption":10,"contentBlockSelection":54},"9c14603b-12c7-41d5-b1ba-dc8d5b2bd02a",[46],{"uid":47,"alt":10,"title":48,"url":49,"focalPoint":50,"format":15,"kind":16,"width":51,"height":52},"1b7b9572-559b-498b-b652-e8ed8b635d9a","Woutervander Sar 18061100 07","https:\u002F\u002Fconcrete-assets.ams3.cdn.digitaloceanspaces.com\u002Fproduction\u002Fimages\u002FWoutervanderSar_18061100-07.jpg",[14,14],6665,4284,[],[],{"typeHandle":56,"uid":57,"title":58,"text":59,"stickyContent":62},"StickyContentBlock","a4d03626-ae93-41e0-a0d1-a3d1dabe481f","warm and sunny",{"html":60,"rawHtml":60,"plainText":61,"markdown":61},"\u003Cp>Approaching the building, passers-by are drawn in by the huge “arriba arriba tape font logo” on the left side wall. The neon light object “andale andale” which is the second part of the sentence of the Mexican cartoon figure Speedy Gonzales, crowns above the bar and will be noticed even in a flash by the cars and cyclists passing by.\u003C\u002Fp>\u003Cp>Once inside, the building can be experienced as a typical Amsterdam space: narrow and very deep spaces fused together with different floor and ceiling levels, automatically providing a natural position for the restaurant and is divided in three spaces, each with unique colors and elements and capturing the warm sunny feeling of Mexico.\u003C\u002Fp>","Approaching the building, passers-by are drawn in by the huge “arriba arriba tape font logo” on the left side wall. The neon light object “andale andale” which is the second part of the sentence of the Mexican cartoon figure Speedy Gonzales, crowns above the bar and will be noticed even in a flash by the cars and cyclists passing by.\n\nOnce inside, the building can be experienced as a typical Amsterdam space: narrow and very deep spaces fused together with different floor and ceiling levels, automatically providing a natural position for the restaurant and is divided in three spaces, each with unique colors and elements and capturing the warm sunny feeling of Mexico.",[63,118,130],{"uid":64,"image":65,"imageVideo":75,"text":10,"contentBlockSelection":76},"8a0532e8-9c38-4842-92c9-f79fd1a4f388",[66],{"uid":67,"alt":10,"title":68,"url":69,"focalPoint":70,"format":15,"kind":16,"width":73,"height":74},"7f969725-494b-481f-b791-432c842cf802","Woutervander Sar 18061100 02","https:\u002F\u002Fconcrete-assets.ams3.cdn.digitaloceanspaces.com\u002Fproduction\u002Fimages\u002FWoutervanderSar_18061100-02.jpg",[71,72],0.7165,0.498,6631,4231,[],[77],{"uid":78,"contentBuilder":79},"8d82a275-f583-465e-99ca-af1fa1478a49",[80,86],{"typeHandle":81,"uid":82,"content":83,"cta":10,"orangeCta":29},"ContentBlock","4aac16ed-a986-40bc-b776-b78559dab7ac",{"html":84,"rawHtml":84,"plainText":85,"markdown":85},"\u003Cp>The inspiration for the interior from architect Luis Barragan, and the colourful plan that resulted from it.\u003C\u002Fp>","The inspiration for the interior from architect Luis Barragan, and the colourful plan that resulted from it.",{"typeHandle":37,"uid":87,"imageBlocks":88},"d2ffe435-b83d-44ec-aa91-422cac7a7728",[89,104],{"uid":90,"imageCaptionBlock":91},"77e6532c-012f-4d62-b539-510ab5c918e0",[92],{"uid":93,"image":94,"imageVideo":103,"caption":10},"181e84fe-c152-4c7d-93b3-2629504e61d6",[95],{"uid":96,"alt":10,"title":97,"url":98,"focalPoint":99,"format":100,"kind":16,"width":101,"height":102},"1903dc21-f49d-4489-80a7-0b25033bb9f1","Screenshot 2026 08 27 at 12 02 19","https:\u002F\u002Fconcrete-assets.ams3.cdn.digitaloceanspaces.com\u002Fproduction\u002Fimages\u002FScreenshot-2026-08-27-at-12.02.19.png",[14,14],"png",2104,684,[],{"uid":105,"imageCaptionBlock":106},"f496bf48-9d66-42b4-849c-76153ca4cd7f",[107],{"uid":108,"image":109,"imageVideo":117,"caption":10},"97abbc09-094e-4172-ac4a-9d5872ab7552",[110],{"uid":111,"alt":10,"title":112,"url":113,"focalPoint":114,"format":100,"kind":16,"width":115,"height":116},"b68fc585-2c27-4cfb-b689-6b0294f194ab","Screenshot 2026 08 27 at 12 02 33","https:\u002F\u002Fconcrete-assets.ams3.cdn.digitaloceanspaces.com\u002Fproduction\u002Fimages\u002FScreenshot-2026-08-27-at-12.02.33.png",[14,14],2720,1884,[],{"uid":119,"image":120,"imageVideo":128,"text":10,"contentBlockSelection":129},"afb323ea-399a-45a5-9664-cec7da68970a",[121],{"uid":122,"alt":10,"title":123,"url":124,"focalPoint":125,"format":15,"kind":16,"width":126,"height":127},"89a699df-65da-4d08-b459-9ab2622588ff","Woutervander Sar 18061100 11","https:\u002F\u002Fconcrete-assets.ams3.cdn.digitaloceanspaces.com\u002Fproduction\u002Fimages\u002FWoutervanderSar_18061100-11.jpg",[14,14],6648,4264,[],[],{"uid":131,"image":132,"imageVideo":140,"text":10,"contentBlockSelection":141},"3ee67ea0-be98-4f73-9f49-166e569712c6",[133],{"uid":134,"alt":10,"title":135,"url":136,"focalPoint":137,"format":15,"kind":16,"width":138,"height":139},"7bc5cb6a-fbe3-4ec1-98ab-c5522fd2f056","Woutervander Sar 18061100 10","https:\u002F\u002Fconcrete-assets.ams3.cdn.digitaloceanspaces.com\u002Fproduction\u002Fimages\u002FWoutervanderSar_18061100-10.jpg",[14,14],4281,6507,[],[],{"typeHandle":37,"uid":143,"imageBlocks":144},"79c953af-9173-4c5b-957a-36b314d93ad2",[145],{"uid":146,"imageCaptionBlock":147},"b7003306-600f-41c7-afaa-5463bd05d5f7",[148],{"uid":149,"image":150,"imageVideo":158,"caption":10,"contentBlockSelection":159},"6abb58e6-adaf-4c24-b1e3-4a0788db2a8a",[151],{"uid":152,"alt":10,"title":153,"url":154,"focalPoint":155,"format":100,"kind":16,"width":156,"height":157},"809d9cb7-89f2-41e0-b31a-c77da93fedd3","Screenshot 2026 08 27 at 12 06 20","https:\u002F\u002Fconcrete-assets.ams3.cdn.digitaloceanspaces.com\u002Fproduction\u002Fimages\u002FScreenshot-2026-08-27-at-12.06.20.png",[14,14],3276,778,[],[],{"typeHandle":56,"uid":161,"title":162,"text":163,"stickyContent":166},"6fd7e6e0-5d5b-4c0f-a424-5d294c837992","graphic identity",{"html":164,"rawHtml":164,"plainText":165,"markdown":165},"\u003Cp>The identity of arriba arriba contains carefully selected as well as randomly picked Mexican elements in order to capture the smile that goes with eating well in a colorfull environment, with the feeling of having the sun on your head. \u003C\u002Fp>\u003Cp>To give the restaurant a hectic, street art and Mexican feeling there is a tape art inspired visual language created in different color settings. Typical Mexican icons are taped in a new shape and enhance the same feeling with a matching tape font. \u003C\u002Fp>\u003Cp>Specially for arriba arriba two bottles of beer were created, namely ARRIBA ARRIBA and ANDALE ANDALE. Both beers got their own Mexican inspired beer label.\u003C\u002Fp>","The identity of arriba arriba contains carefully selected as well as randomly picked Mexican elements in order to capture the smile that goes with eating well in a colorfull environment, with the feeling of having the sun on your head.\n\nTo give the restaurant a hectic, street art and Mexican feeling there is a tape art inspired visual language created in different color settings. Typical Mexican icons are taped in a new shape and enhance the same feeling with a matching tape font.\n\nSpecially for arriba arriba two bottles of beer were created, namely ARRIBA ARRIBA and ANDALE ANDALE. Both beers got their own Mexican inspired beer label.",[167,179,191,203],{"uid":168,"image":169,"imageVideo":177,"text":10,"contentBlockSelection":178},"81aed82d-f40e-4acc-a7fb-4ce534bb04ee",[170],{"uid":171,"alt":10,"title":172,"url":173,"focalPoint":174,"format":15,"kind":16,"width":175,"height":176},"28fd6925-d3af-4560-9181-e9b8ff67a0cf","20180201 Arriba Arriba IQ 001","https:\u002F\u002Fconcrete-assets.ams3.cdn.digitaloceanspaces.com\u002Fproduction\u002Fimages\u002F20180201-Arriba-Arriba-IQ-001.jpg",[14,14],5274,3516,[],[],{"uid":180,"image":181,"imageVideo":189,"text":10,"contentBlockSelection":190},"e0a6de9c-03a4-486f-9335-335ecd7a9ebd",[182],{"uid":183,"alt":10,"title":184,"url":185,"focalPoint":186,"format":15,"kind":16,"width":187,"height":188},"980b0561-d69c-4137-ae3b-2834ff166a70","Woutervander Sar 18061100 13 copy","https:\u002F\u002Fconcrete-assets.ams3.cdn.digitaloceanspaces.com\u002Fproduction\u002Fimages\u002FWoutervanderSar_18061100-13-copy.jpg",[14,14],4437,4393,[],[],{"uid":192,"image":193,"imageVideo":201,"text":10,"contentBlockSelection":202},"e8adffd1-100b-4210-bcca-82fc9aa6ac88",[194],{"uid":195,"alt":10,"title":196,"url":197,"focalPoint":198,"format":15,"kind":16,"width":199,"height":200},"0691c365-c30f-4ca6-9a66-facde52acd86","20180201 Arriba Arriba IQ 014","https:\u002F\u002Fconcrete-assets.ams3.cdn.digitaloceanspaces.com\u002Fproduction\u002Fimages\u002F20180201-Arriba-Arriba-IQ-014.jpg",[14,14],4094,2729,[],[],{"uid":204,"image":205,"imageVideo":213,"text":10,"contentBlockSelection":214},"d78dface-146c-474a-ae39-2c1b4245ab0e",[206],{"uid":207,"alt":10,"title":208,"url":209,"focalPoint":210,"format":15,"kind":16,"width":211,"height":212},"fb2d8582-15e7-46cf-a95d-35cfdf9564b1","Arriba e1516889223603 916x458","https:\u002F\u002Fconcrete-assets.ams3.cdn.digitaloceanspaces.com\u002Fproduction\u002Fimages\u002FArriba-e1516889223603-916x458.jpg",[14,14],916,458,[],[],{"typeHandle":216,"uid":217,"stackedTitleTextBlock":218},"StackedTitleTextBlocks","e358432d-1c8d-495d-a0b2-1690798ae2b8",[219,226,233,240],{"uid":220,"title":221,"text":222,"cta":10,"orangeCta":29},"4d495106-ae82-4c38-a4f0-d65ee7b1010c","facts & figures",{"html":223,"rawHtml":223,"markdown":224,"plainText":225},"\u003Cp>\u003Cstrong>total area\u003C\u002Fstrong> 400 sqm           \u003C\u002Fp>","**total area** 400 sqm","total area 400 sqm",{"uid":227,"title":228,"text":229,"cta":10,"orangeCta":29},"75df0832-8cc4-4ada-b863-70661870d4e0","concrete",{"html":230,"rawHtml":230,"markdown":231,"plainText":232},"\u003Cp>\u003Cstrong>responsibility\u003C\u002Fstrong> identity & interior design\u003Cbr \u002F>\u003Cstrong>team \u003C\u002Fstrong>rob wagemans, ayca dogan, susanne schanz, erik van dillen, femke zumbrink, janpaul scholtmeijer jps architecten\u003C\u002Fp>","**responsibility** identity & interior design  \n**team** rob wagemans, ayca dogan, susanne schanz, erik van dillen, femke zumbrink, janpaul scholtmeijer jps architecten","responsibility identity & interior designteam rob wagemans, ayca dogan, susanne schanz, erik van dillen, femke zumbrink, janpaul scholtmeijer jps architecten",{"uid":234,"title":235,"text":236,"cta":10,"orangeCta":29},"634ee366-6600-4718-82cf-b6e6e3fddd9b","partners & collaborators",{"html":237,"rawHtml":237,"markdown":238,"plainText":239},"\u003Cp>\u003Cstrong>client \u003C\u002Fstrong>iq creative\u003Cbr \u002F>\u003Cstrong>photography \u003C\u002Fstrong>wouter van der sar \u003C\u002Fp>","**client** iq creative  \n**photography** wouter van der sar","client iq creativephotography wouter van der sar",{"uid":241,"title":242,"text":243,"cta":10,"orangeCta":29},"75e26376-bfbd-4284-93e1-7300e8df479e","press",{"html":244,"rawHtml":244,"markdown":245,"plainText":246},"\u003Cp>\"Shared dining and a menu full of cocktails to make you cheer \u003Ci>arriba arriba!\u003C\u002Fi> in no time.\" - favorflav\u003C\u002Fp>\u003Cp> \u003C\u002Fp>\u003Cp>\u003Cbr \u002F> \u003C\u002Fp>","\"Shared dining and a menu full of cocktails to make you cheer *arriba arriba!* in no time.\" - favorflav","\"Shared dining and a menu full of cocktails to make you cheer arriba arriba! in no time.\" - favorflav",[248,264,279],{"typeHandle":249,"uid":250,"title":251,"url":252,"postDate":253,"overviewImage":254,"universeVideo":262,"universeVideoPoster":263},"project","330a8581-188b-4663-b371-65cb16cebcf5","happyhappyjoyjoy 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