happyhappyjoyjoy east
completed
may 2016
responsibilties
interior & identity design
programme
320 m2 + 230 m2 terrace
location
amsterdam, nl
completed
may 2016
responsibilties
interior & identity design
programme
320 m2 + 230 m2 terrace
location
amsterdam, nl
happyhappyjoyjoy is a restaurant by IQ creative, designed by concrete, and inspired by the hectic streets of Asia, serving small dishes influenced by the streets and markets of Thailand, Vietnam, Malaysia, Indonesia, China and South Korea.
Randomly placed light boxes, colourful posters and red umbrellas create the characteristic chaotic nightlife ambiance of happyhappyjoyjoy. The diversity in the interior is extended to the sun-drenched terrace, where red Chinese lanterns build an Asian vibe, and colour warm summer nights red.
street market vibes
Inside, guests are greeted by an abundance of color and light. 34 light boxes with bright artworks in varying sizes illuminate the space alongside walls covered in posters and pamphlets inspired by Asian street art.
The main dining area is divided by a central, park-bench-inspired seating module attached to a large bamboo planter. Designed on wheels, this element can be rolled away for large events.
Set under black-painted arched passages, open cabinets display Asian kitchen essentials. From crates of beer and sacks of rice to chili sauce bottles, alongside refrigerators stocked with fresh coconuts, sodas, and Asian beers.
The entresol with spacious seating area, overlooks the restaurant. Accommodating up to 70 guests, the entresol is perfect for private events and birthday celebrations. Three large, round Lazy Susan tables invite families or groups to dine together for the ultimate Asian (Chinese) experience in which sharing food is an important cultural aspect. A grid of 20 red Chinese lanterns above the entresol enhances the intimacy and colours the seating area red.
a happy identity
From the name to the script font to the red neons and floor-to-ceiling poster walls, the identity design creates a unified experience. Every detail, including multilingual lightboxes and interactive origami placemats, strengthens happyhappyjoyjoy's vibrant energy.
read more about the identity design
facts & figures
restaurant asian fusion restaurant
total area 320 m2 + 230 m2 terrace
concrete
responsibilities concept, interior design, identity design
team rob wagemans, erik van dillen, joyce kelder, marc brummelhuis, zana josipovic, jesse nolte, sofie ruytenberg
partners & collaborators
client iq creative, nl
contractor & joinery roord binnenbouw, nl
photography concrete and wouter van der sar, nl
special features neon letters and light boxes by weno lichtreclame, nl
press
"a cheerful collection of colours and typical Asian flavours in a lively atmosphere" - amsterdam next
