happyhappyjoyjoy identity
Mostly appearing in happyhappyjoyjoy red, the logo glows across neon signs, menus, napkins and chopsticks, and repeats itself as a pattern too, tilted at a playful 45 degree angle across the menu and grease proof paper. Alongside it lives the happy mouth logo, popping up on artwork, stickers, buttons, wet wipes and even the label of the sauce bottles.
The menu carries the identity further: a typical Asian, gate fold, numbered design, framed by the logo pattern that reveals itself fully once folded shut. Kids get their own version too, paired with a special origami placemat teaching them how to fold a swan.
light boxes and posters walls
Even the light boxes join the story, each one a zoom in built from the script, spelling out happyhappyjoyjoy in the six languages of the countries that inspired the menu. And finally, the poster wall ties it all together, a collection gathered across Asia and mixed with pieces made specifically for happyhappyjoyjoy, completing the identity from floor to ceiling.
