[{"data":1,"prerenderedAt":264},["ShallowReactive",2],{"project-happyhappyjoyjoy-identity":3},{"entry":4},{"id":5,"title":6,"overviewImage":7,"heroHighlights":19,"pageBuilder":20,"youMayAlsoLike":199,"seomatic":256},"32379","happyhappyjoyjoy identity",[8],{"uid":9,"alt":10,"title":11,"url":12,"focalPoint":13,"format":15,"kind":16,"width":17,"height":18},"43139878-e108-4248-8200-e7a5f52f2f46",null,"HHJJ zuidas detail neonbranding","https:\u002F\u002Fconcrete-assets.ams3.cdn.digitaloceanspaces.com\u002Fproduction\u002Fimages\u002FHHJJ_zuidas_detail_neonbranding.jpg",[14,14],0.5,"jpg","image",5702,3801,[],[21,28,66,85,140,150],{"typeHandle":22,"uid":23,"text":24,"cta":10,"orangeCta":27},"TextCtaBlock","ed694279-2e99-44b8-adf5-c06e7b98bd41",{"html":25,"rawHtml":25,"markdown":26,"plainText":26},"\u003Cp>Loud colors, buzzing energy, and endless flavor. We designed the brand identity for happyhappyjoyjoy to bring the vibrant spirit of Asian street markets straight to the table.\u003C\u002Fp>","Loud colors, buzzing energy, and endless flavor. We designed the brand identity for happyhappyjoyjoy to bring the vibrant spirit of Asian street markets straight to the table.",false,{"typeHandle":29,"uid":30,"title":31,"text":32,"images":35},"SliderBlock","9296be3f-13d7-4cc6-92cf-9146c66bdb11","a happy identity",{"html":33,"rawHtml":33,"markdown":34,"plainText":34},"\u003Cp>The name happyhappyjoyjoy brings about the exact vibe of the restaurant. Set in a school script font, the name stretches out playfully across every surface, as if it had been written with a strand of noodles itself, a small design detail with a big personality.\u003C\u002Fp>","The name happyhappyjoyjoy brings about the exact vibe of the restaurant. Set in a school script font, the name stretches out playfully across every surface, as if it had been written with a strand of noodles itself, a small design detail with a big personality.",[36,45,52,59],{"uid":37,"alt":10,"title":38,"url":39,"focalPoint":40,"format":15,"kind":16,"width":41,"height":42,"portraitImage":43,"contentBlockSelection":44},"59bc4af5-df55-4a10-b730-b5baf98bde8d","HHJJ patroon zwart 42x42 01","https:\u002F\u002Fconcrete-assets.ams3.cdn.digitaloceanspaces.com\u002Fproduction\u002Fimages\u002FHHJJ-patroon-zwart-42x42-01.jpg",[14,14],2560,1440,[],[],{"uid":46,"alt":10,"title":47,"url":48,"focalPoint":49,"format":15,"kind":16,"width":41,"height":42,"portraitImage":50,"contentBlockSelection":51},"8cfa11f4-bfa6-4737-8254-9387c65762d8","Screen Shot 2021 03 08 at 17 00 36","https:\u002F\u002Fconcrete-assets.ams3.cdn.digitaloceanspaces.com\u002Fproduction\u002Fimages\u002FScreen-Shot-2021-03-08-at-17.00.36.jpg",[14,14],[],[],{"uid":53,"alt":10,"title":54,"url":55,"focalPoint":56,"format":15,"kind":16,"width":41,"height":42,"portraitImage":57,"contentBlockSelection":58},"93f5d002-7db2-43d2-a384-24258fbc7bd1","DSC0930","https:\u002F\u002Fconcrete-assets.ams3.cdn.digitaloceanspaces.com\u002Fproduction\u002Fimages\u002FDSC0930.jpg",[14,14],[],[],{"uid":60,"alt":10,"title":61,"url":62,"focalPoint":63,"format":15,"kind":16,"width":41,"height":42,"portraitImage":64,"contentBlockSelection":65},"e83a8152-11b5-4c88-8134-2f39acba88c8","Screen Shot 2021 03 08 at 17 01 56","https:\u002F\u002Fconcrete-assets.ams3.cdn.digitaloceanspaces.com\u002Fproduction\u002Fimages\u002FScreen-Shot-2021-03-08-at-17.01.56.jpg",[14,14],[],[],{"typeHandle":67,"uid":68,"imageBlocks":69},"ImagesBlock","d2c8e816-94a4-497f-8407-7ac6194cbd91",[70],{"uid":71,"imageCaptionBlock":72},"be53ef79-17a8-44c2-a1db-9be2bf8d3d89",[73],{"uid":74,"image":75,"imageVideo":83,"caption":10,"contentBlockSelection":84},"56825ff9-8feb-4e3d-9842-3b701a98160f",[76],{"uid":77,"alt":10,"title":78,"url":79,"focalPoint":80,"format":15,"kind":16,"width":81,"height":82},"1476fd57-6f76-4e95-9e2c-000c0c82eb96","MG 1821","https:\u002F\u002Fconcrete-assets.ams3.cdn.digitaloceanspaces.com\u002Fproduction\u002Fimages\u002FMG_1821.jpg",[14,14],5120,2913,[],[],{"typeHandle":86,"uid":87,"title":10,"text":88,"stickyContent":91},"StickyContentBlock","2610c67c-c23d-4b72-aedf-a653701ef85b",{"html":89,"rawHtml":89,"plainText":90,"markdown":90},"\u003Cp>Mostly appearing in happyhappyjoyjoy red, the logo glows across neon signs, menus, napkins and chopsticks, and repeats itself as a pattern too, tilted at a playful 45 degree angle across the menu and grease proof paper. Alongside it lives the happy mouth logo, popping up on artwork, stickers, buttons, wet wipes and even the label of the sauce bottles.\u003C\u002Fp>\u003Cp>The menu carries the identity further: a typical Asian, gate fold, numbered design, framed by the logo pattern that reveals itself fully once folded shut. Kids get their own version too, paired with a special origami placemat teaching them how to fold a swan.\u003C\u002Fp>","Mostly appearing in happyhappyjoyjoy red, the logo glows across neon signs, menus, napkins and chopsticks, and repeats itself as a pattern too, tilted at a playful 45 degree angle across the menu and grease proof paper. Alongside it lives the happy mouth logo, popping up on artwork, stickers, buttons, wet wipes and even the label of the sauce bottles.\n\nThe menu carries the identity further: a typical Asian, gate fold, numbered design, framed by the logo pattern that reveals itself fully once folded shut. Kids get their own version too, paired with a special origami placemat teaching them how to fold a swan.",[92,104,116,128],{"uid":93,"image":94,"imageVideo":102,"text":10,"contentBlockSelection":103},"f9dd9d7c-503e-4704-90be-c76292884179",[95],{"uid":96,"alt":10,"title":97,"url":98,"focalPoint":99,"format":15,"kind":16,"width":100,"height":101},"0eb26801-9336-4671-96a3-fee9ca64a886","Hhjj id","https:\u002F\u002Fconcrete-assets.ams3.cdn.digitaloceanspaces.com\u002Fproduction\u002Fimages\u002Fhhjj_id.jpg",[14,14],3264,2121,[],[],{"uid":105,"image":106,"imageVideo":114,"text":10,"contentBlockSelection":115},"7a3c06b0-a9ad-4509-82f8-7496b868f25b",[107],{"uid":108,"alt":10,"title":109,"url":110,"focalPoint":111,"format":15,"kind":16,"width":112,"height":113},"791322af-bbb3-473d-a8cf-3a2a21d0b351","20161220 HHJJ IQ 011","https:\u002F\u002Fconcrete-assets.ams3.cdn.digitaloceanspaces.com\u002Fproduction\u002Fimages\u002F20161220-HHJJ-IQ-011.jpg",[14,14],5760,3840,[],[],{"uid":117,"image":118,"imageVideo":126,"text":10,"contentBlockSelection":127},"df84c1c1-e0d1-47ef-b07c-9e5a011ad261",[119],{"uid":120,"alt":10,"title":121,"url":122,"focalPoint":123,"format":15,"kind":16,"width":124,"height":125},"f8d9a6e1-6be3-4b9e-ab53-b6afc5569352","01 hhjj cafe","https:\u002F\u002Fconcrete-assets.ams3.cdn.digitaloceanspaces.com\u002Fproduction\u002Fimages\u002F01-hhjj-cafe_2026-07-24-132117_rdod.jpg",[14,14],5543,3590,[],[],{"uid":129,"image":130,"imageVideo":138,"text":10,"contentBlockSelection":139},"dbdb1e94-df2f-4bb0-90b4-7b4fbc78b275",[131],{"uid":132,"alt":10,"title":133,"url":134,"focalPoint":135,"format":15,"kind":16,"width":136,"height":137},"42bc274a-0086-4489-9f85-05e3335fa47d","02 hhjj restaurant evening","https:\u002F\u002Fconcrete-assets.ams3.cdn.digitaloceanspaces.com\u002Fproduction\u002Fimages\u002F02-hhjj-restaurant_evening.jpg",[14,14],5534,3681,[],[],{"typeHandle":141,"uid":142,"content":143,"column1":147,"column2":10,"cta":10,"orangeCta":27},"FullWidthTextBlock","4fa5c0c0-f583-4bbc-9826-de499e17e2a4",{"html":144,"rawHtml":144,"plainText":145,"markdown":146},"\u003Ch3>light boxes and posters walls\u003C\u002Fh3>","light boxes and posters walls","### light boxes and posters walls",{"html":148,"rawHtml":148,"plainText":149,"markdown":149},"\u003Cp>Even the light boxes join the story, each one a zoom in built from the script, spelling out happyhappyjoyjoy in the six languages of the countries that inspired the menu. And finally, the poster wall ties it all together, a collection gathered across Asia and mixed with pieces made specifically for happyhappyjoyjoy, completing the identity from floor to ceiling.\u003C\u002Fp>","Even the light boxes join the story, each one a zoom in built from the script, spelling out happyhappyjoyjoy in the six languages of the countries that inspired the menu. 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