happyhappyjoyjoy south

Happyhappyjoyjoy is inspired by the hectic streets of Asia, serving small dishes influenced by the streets and markets of Thailand, Malaysia, Vietnam, Indonesia, China, and South Korea.

concrete designed the concept, name, interior design and total identity of happyhappyjoyjoy; a restaurant which represents an eclectic mix and conglomeration of different streets and alleys, packed with rich colours, textures, prints, lights and different seating areas with smoking woks and steamers in the background.

This third location is designed in collaboration with JPS Architecten. The restaurant is divided into differtent zones with a cental island bar and open kitchen in the middle. In front of a long container wall are seats with lazy susan turntables. In the back rooms, there is a cooling room for drinks with a photobooth, a red dining room covered in the iconic poster wallpaper, and a green private dining room, that also serves as a library or even karaoke space! For every need and for every day: happyhappyjoyjoy.