[{"data":1,"prerenderedAt":312},["ShallowReactive",2],{"project-happyhappyjoyjoy-south":3},{"entry":4},{"id":5,"title":6,"overviewImage":7,"heroHighlights":19,"pageBuilder":36,"youMayAlsoLike":247,"seomatic":304},"32479","happyhappyjoyjoy south",[8],{"uid":9,"alt":10,"title":11,"url":12,"focalPoint":13,"format":15,"kind":16,"width":17,"height":18},"8a039e00-3653-49fc-8ccc-317a2d5c3254","HyperFocal: 0","Happy zuid 0017","https:\u002F\u002Fconcrete-assets.ams3.cdn.digitaloceanspaces.com\u002Fproduction\u002Fimages\u002Fhappy_zuid__0017.jpg",[14,14],0.5,"jpg","image",2000,1250,[20,24,28,32],{"uid":21,"highlightTitle":22,"highlightText":23},"6a4f302a-1916-46ee-b005-06e81e059aed","completed","september 2018",{"uid":25,"highlightTitle":26,"highlightText":27},"fff16eff-dff9-4226-83c8-de83f5b544c7","responsibilties","interior & identity design",{"uid":29,"highlightTitle":30,"highlightText":31},"2d19cfe4-c25f-4b13-babb-9db4cff3c158","programme","200 sqm",{"uid":33,"highlightTitle":34,"highlightText":35},"b2fcbc2c-a119-4799-915d-1d758a8017b7","location","amsterdam, nl",[37,45,72,86,102,138,195,211],{"typeHandle":38,"uid":39,"text":40,"cta":43,"orangeCta":44},"TextCtaBlock","30f6507a-66a9-4c5b-9f45-bcb6515e7b8f",{"html":41,"rawHtml":41,"markdown":42,"plainText":42},"\u003Cp>The third Happy in Amsterdam! Step into the vibrant energy of Asia with glowing neons, smoking woks, and clashing colours, all designed to make you smile.\u003C\u002Fp>","The third Happy in Amsterdam! Step into the vibrant energy of Asia with glowing neons, smoking woks, and clashing colours, all designed to make you smile.",null,false,{"typeHandle":46,"uid":47,"imageBlocks":48},"ImagesBlock","12a6ebf5-2629-4159-b310-e8573aad3046",[49],{"uid":50,"imageCaptionBlock":51},"8fbc015c-3dad-4aa2-8a0b-25354911672d",[52,62],{"uid":53,"image":54,"imageVideo":60,"caption":43,"contentBlockSelection":61},"a4af83e2-0276-47a5-a7d9-b041aacc4bb4",[55],{"uid":56,"alt":10,"title":57,"url":58,"focalPoint":59,"format":15,"kind":16,"width":17,"height":18},"241e9a89-5165-4c1d-9c51-8e8dd4115ac2","Happy zuid 43912","https:\u002F\u002Fconcrete-assets.ams3.cdn.digitaloceanspaces.com\u002Fproduction\u002Fimages\u002Fhappy_zuid_43912.jpg",[14,14],[],[],{"uid":63,"image":64,"imageVideo":70,"caption":43,"contentBlockSelection":71},"bc421f84-0165-4856-bc1b-5fbd400f39df",[65],{"uid":66,"alt":10,"title":67,"url":68,"focalPoint":69,"format":15,"kind":16,"width":17,"height":18},"c2cac821-2aa9-4d7b-a359-fd4c129417fd","Happy zuid 43868","https:\u002F\u002Fconcrete-assets.ams3.cdn.digitaloceanspaces.com\u002Fproduction\u002Fimages\u002Fhappy_zuid_43868.jpg",[14,14],[],[],{"typeHandle":73,"uid":74,"content":75,"column1":79,"column2":82,"cta":43,"orangeCta":44},"FullWidthTextBlock","296c7799-2a44-4118-88ed-0b5af0a35318",{"html":76,"rawHtml":76,"plainText":77,"markdown":78},"\u003Ch3>Happyhappyjoyjoy is inspired by the hectic streets of Asia, serving small dishes influenced by the streets and markets of Thailand, Malaysia, Vietnam, Indonesia, China, and South Korea.\u003C\u002Fh3>\u003Cp> \u003C\u002Fp>","Happyhappyjoyjoy is inspired by the hectic streets of Asia, serving small dishes influenced by the streets and markets of Thailand, Malaysia, Vietnam, Indonesia, China, and South Korea.","### Happyhappyjoyjoy is inspired by the hectic streets of Asia, serving small dishes influenced by the streets and markets of Thailand, Malaysia, Vietnam, Indonesia, China, and South Korea.",{"html":80,"rawHtml":80,"plainText":81,"markdown":81},"\u003Cp>concrete designed the concept, name, interior design and total identity of happyhappyjoyjoy; a restaurant which represents an eclectic mix and conglomeration of different streets and alleys, packed with rich colours, textures, prints, lights and different seating areas with smoking woks and steamers in the background.\u003C\u002Fp>","concrete designed the concept, name, interior design and total identity of happyhappyjoyjoy; a restaurant which represents an eclectic mix and conglomeration of different streets and alleys, packed with rich colours, textures, prints, lights and different seating areas with smoking woks and steamers in the background.",{"html":83,"rawHtml":83,"plainText":84,"markdown":85},"\u003Cp>This third location is designed in collaboration with \u003Ca href=\"https:\u002F\u002Fjps.amsterdam\u002F\">JPS Architecten\u003C\u002Fa>. The restaurant is divided into differtent zones with a cental island bar and open kitchen in the middle. In front of a long container wall are seats with lazy susan turntables. In the back rooms, there is a cooling room for drinks with a photobooth, a red dining room covered in the iconic poster wallpaper, and a green private dining room, that also serves as a library or even karaoke space! For every need and for every day: happyhappyjoyjoy.\u003C\u002Fp>","This third location is designed in collaboration with JPS Architecten. The restaurant is divided into differtent zones with a cental island bar and open kitchen in the middle. In front of a long container wall are seats with lazy susan turntables. In the back rooms, there is a cooling room for drinks with a photobooth, a red dining room covered in the iconic poster wallpaper, and a green private dining room, that also serves as a library or even karaoke space! For every need and for every day: happyhappyjoyjoy.","This third location is designed in collaboration with [JPS Architecten](https:\u002F\u002Fjps.amsterdam\u002F). The restaurant is divided into differtent zones with a cental island bar and open kitchen in the middle. In front of a long container wall are seats with lazy susan turntables. In the back rooms, there is a cooling room for drinks with a photobooth, a red dining room covered in the iconic poster wallpaper, and a green private dining room, that also serves as a library or even karaoke space! For every need and for every day: happyhappyjoyjoy.",{"typeHandle":46,"uid":87,"imageBlocks":88},"0ddef6ab-9ef8-408c-b9d9-53799f04169a",[89],{"uid":90,"imageCaptionBlock":91},"17218fb7-b950-4c7c-9667-62c5cf6ff2be",[92],{"uid":93,"image":94,"imageVideo":100,"caption":43,"contentBlockSelection":101},"6508b18b-f4f9-4a73-9fe0-8ceeb68364fd",[95],{"uid":96,"alt":10,"title":97,"url":98,"focalPoint":99,"format":15,"kind":16,"width":17,"height":18},"5558974e-e710-4352-b6f1-e97f39d56a92","Happy zuid 43879","https:\u002F\u002Fconcrete-assets.ams3.cdn.digitaloceanspaces.com\u002Fproduction\u002Fimages\u002Fhappy_zuid_43879.jpg",[14,14],[],[],{"typeHandle":46,"uid":103,"imageBlocks":104},"9364095d-5035-4f42-8069-aa19a33b76b5",[105],{"uid":106,"imageCaptionBlock":107},"82855f45-eeac-4088-a6ed-64ce591a1bf0",[108,118,128],{"uid":109,"image":110,"imageVideo":116,"caption":43,"contentBlockSelection":117},"c2b5d87e-8b8e-49be-85fd-81d37864f3f6",[111],{"uid":112,"alt":10,"title":113,"url":114,"focalPoint":115,"format":15,"kind":16,"width":17,"height":18},"7220e179-9d03-4cff-ad0e-8b66e2bdfd1b","Happy zuid 43906","https:\u002F\u002Fconcrete-assets.ams3.cdn.digitaloceanspaces.com\u002Fproduction\u002Fimages\u002Fhappy_zuid_43906.jpg",[14,14],[],[],{"uid":119,"image":120,"imageVideo":126,"caption":43,"contentBlockSelection":127},"dd6b89d6-eb10-453f-9579-689bf3229f8f",[121],{"uid":122,"alt":10,"title":123,"url":124,"focalPoint":125,"format":15,"kind":16,"width":17,"height":18},"4c9c565c-35a0-4b41-a945-471b7e2dfe30","Happy zuid 0025","https:\u002F\u002Fconcrete-assets.ams3.cdn.digitaloceanspaces.com\u002Fproduction\u002Fimages\u002Fhappy_zuid__0025.jpg",[14,14],[],[],{"uid":129,"image":130,"imageVideo":136,"caption":43,"contentBlockSelection":137},"dc6c2e67-4ab3-4922-a12e-ec725663ca6f",[131],{"uid":132,"alt":10,"title":133,"url":134,"focalPoint":135,"format":15,"kind":16,"width":17,"height":18},"8d065e19-79e8-4a4a-8c97-a9ca856c1a98","Happy zuid 43882","https:\u002F\u002Fconcrete-assets.ams3.cdn.digitaloceanspaces.com\u002Fproduction\u002Fimages\u002Fhappy_zuid_43882.jpg",[14,14],[],[],{"typeHandle":139,"uid":140,"title":141,"text":142,"stickyContent":147},"StickyContentBlock","6a86f335-2ff2-4e57-b921-352b0e50074c","a happy identity",{"html":143,"rawHtml":144,"plainText":145,"markdown":146},"\u003Cp>From the name to the script font to the red neons and floor-to-ceiling poster walls, the identity design creates a unified experience. Every detail, including multilingual lightboxes and interactive origami placemats, strengthens happyhappyjoyjoy's vibrant energy.\u003C\u002Fp>\u003Cp>\u003Cstrong>read more about the\u003C\u002Fstrong>\u003Ca href=\"https:\u002F\u002Fconcreteamsterdam.nl\u002Fprojects\u002Fhappyhappyjoyjoy-identity\">\u003Cstrong> identity design\u003C\u002Fstrong>\u003C\u002Fa>\u003C\u002Fp>","\u003Cp>From the name to the script font to the red neons and floor-to-ceiling poster walls, the identity design creates a unified experience. Every detail, including multilingual lightboxes and interactive origami placemats, strengthens happyhappyjoyjoy's vibrant energy.\u003C\u002Fp>\u003Cp>\u003Cstrong>read more about the\u003C\u002Fstrong>\u003Ca href=\"{entry:32379@2:url||https:\u002F\u002Fconcreteamsterdam.nl\u002Fprojects\u002Fhappyhappyjoyjoy-identity}\">\u003Cstrong> identity design\u003C\u002Fstrong>\u003C\u002Fa>\u003C\u002Fp>","From the name to the script font to the red neons and floor-to-ceiling poster walls, the identity design creates a unified experience. Every detail, including multilingual lightboxes and interactive origami placemats, strengthens happyhappyjoyjoy's vibrant energy.\n\nread more about the **identity design**","From the name to the script font to the red neons and floor-to-ceiling poster walls, the identity design creates a unified experience. Every detail, including multilingual lightboxes and interactive origami placemats, strengthens happyhappyjoyjoy's vibrant energy.\n\n**read more about the**[ **identity design**](https:\u002F\u002Fconcreteamsterdam.nl\u002Fprojects\u002Fhappyhappyjoyjoy-identity)",[148,160,172,184],{"uid":149,"image":150,"imageVideo":158,"text":43,"contentBlockSelection":159},"f7063fc3-58f2-4839-88c5-955b96e6ea3a",[151],{"uid":152,"alt":43,"title":153,"url":154,"focalPoint":155,"format":15,"kind":16,"width":156,"height":157},"59bc4af5-df55-4a10-b730-b5baf98bde8d","HHJJ patroon zwart 42x42 01","https:\u002F\u002Fconcrete-assets.ams3.cdn.digitaloceanspaces.com\u002Fproduction\u002Fimages\u002FHHJJ-patroon-zwart-42x42-01.jpg",[14,14],2560,1440,[],[],{"uid":161,"image":162,"imageVideo":170,"text":43,"contentBlockSelection":171},"309696e3-2438-4629-be77-be97cc9a2275",[163],{"uid":164,"alt":43,"title":165,"url":166,"focalPoint":167,"format":15,"kind":16,"width":168,"height":169},"32ad730f-2888-4e7f-8fce-a4756508bf50","20161220 HHJJ IQ 013","https:\u002F\u002Fconcrete-assets.ams3.cdn.digitaloceanspaces.com\u002Fproduction\u002Fimages\u002F20161220-HHJJ-IQ-013.jpg",[14,14],5760,3840,[],[],{"uid":173,"image":174,"imageVideo":182,"text":43,"contentBlockSelection":183},"603c3950-325f-4cc9-90b1-681ae6d82fb8",[175],{"uid":176,"alt":43,"title":177,"url":178,"focalPoint":179,"format":15,"kind":16,"width":180,"height":181},"0eb26801-9336-4671-96a3-fee9ca64a886","Hhjj id","https:\u002F\u002Fconcrete-assets.ams3.cdn.digitaloceanspaces.com\u002Fproduction\u002Fimages\u002Fhhjj_id.jpg",[14,14],3264,2121,[],[],{"uid":185,"image":186,"imageVideo":193,"text":43,"contentBlockSelection":194},"2e8de891-195a-451b-9b6a-e9e8f011d35f",[187],{"uid":188,"alt":43,"title":189,"url":190,"focalPoint":191,"format":15,"kind":16,"width":156,"height":192},"5a6b3d91-f36a-49f5-8f91-71a236962b01","Overall def posterdesignhhjj2 2 2","https:\u002F\u002Fconcrete-assets.ams3.cdn.digitaloceanspaces.com\u002Fproduction\u002Fimages\u002Foverall_def-posterdesignhhjj2-2-2.jpg",[14,14],2913,[],[],{"typeHandle":46,"uid":196,"imageBlocks":197},"a2bbfd7d-2fcd-4e94-a9a4-367c89cb9d50",[198],{"uid":199,"imageCaptionBlock":200},"fd784042-299b-4bc1-85cc-cd1be37c3cc2",[201],{"uid":202,"image":203,"imageVideo":209,"caption":43,"contentBlockSelection":210},"fefd79e5-246b-4151-babc-f12d73a92734",[204],{"uid":205,"alt":10,"title":206,"url":207,"focalPoint":208,"format":15,"kind":16,"width":17,"height":18},"e80b3259-4733-4d62-9a83-d9c89b3c50ca","Happy zuid 43902","https:\u002F\u002Fconcrete-assets.ams3.cdn.digitaloceanspaces.com\u002Fproduction\u002Fimages\u002Fhappy_zuid_43902.jpg",[14,14],[],[],{"typeHandle":212,"uid":213,"stackedTitleTextBlock":214},"StackedTitleTextBlocks","837f35ef-0c0d-4cce-b905-55b6272f7a62",[215,222,229,236],{"uid":216,"title":217,"text":218,"cta":43,"orangeCta":44},"873811d3-b965-47f0-802d-88f984f21144","facts & figures",{"html":219,"rawHtml":219,"markdown":220,"plainText":221},"\u003Cp>\u003Cstrong>restaurant\u003C\u002Fstrong> asian fusion restaurant\u003Cbr \u002F>\u003Cstrong>ground floor area\u003C\u002Fstrong> 200 sqm\u003C\u002Fp>","**restaurant** asian fusion restaurant  \n**ground floor area** 200 sqm","restaurant asian fusion restaurantground floor area 200 sqm",{"uid":223,"title":224,"text":225,"cta":43,"orangeCta":44},"fec4c515-9e86-45cc-8029-035e78862699","concrete",{"html":226,"rawHtml":226,"markdown":227,"plainText":228},"\u003Cp>\u003Cstrong>responsibilities\u003C\u002Fstrong> concept, interior design, identity design\u003Cbr \u002F>\u003Cstrong>team \u003C\u002Fstrong>rob wagemans, erik van dillen, sofie ruytenberg\u003C\u002Fp>","**responsibilities** concept, interior design, identity design  \n**team** rob wagemans, erik van dillen, sofie ruytenberg","responsibilities concept, interior design, identity designteam rob wagemans, erik van dillen, sofie ruytenberg",{"uid":230,"title":231,"text":232,"cta":43,"orangeCta":44},"bb14b335-82e5-495e-bb2f-6f6ad6a19074","partners & collaborators",{"html":233,"rawHtml":233,"markdown":234,"plainText":235},"\u003Cp>\u003Cstrong>client\u003C\u002Fstrong> iq creative, nl\u003Cbr \u002F>\u003Cstrong>executive architect\u003C\u002Fstrong> jps architecten, nl\u003Cbr \u002F>\u003Cstrong>contractor & joinery\u003C\u002Fstrong> roord binnenbouw, nl\u003Cbr \u002F>\u003Cstrong>photography\u003C\u002Fstrong> rinze vegelien\u003Cbr \u002F>\u003Cstrong>special features \u003C\u002Fstrong>neon letters and light boxes by weno lichtreclame, nl\u003C\u002Fp>","**client** iq creative, nl  \n**executive architect** jps architecten, nl  \n**contractor & joinery** roord binnenbouw, nl  \n**photography** rinze vegelien  \n**special features** neon letters and light boxes by weno lichtreclame, nl","client iq creative, nlexecutive architect jps architecten, nlcontractor & joinery roord binnenbouw, nlphotography rinze vegelienspecial features neon letters and light boxes by weno lichtreclame, nl",{"uid":237,"title":238,"text":239,"cta":242,"orangeCta":44},"9650e05a-e25e-49c2-9bf4-c4543e2f2f5b","press",{"html":240,"rawHtml":240,"markdown":241,"plainText":241},"\u003Cp>''de hysterische inrichting was ook gewoon top'' - my travel boektje\u003C\u002Fp>","''de hysterische inrichting was ook gewoon top'' - my travel boektje",{"type":243,"url":244,"label":245,"defaultLabel":246,"target":43,"download":44,"filename":43,"urlSuffix":43,"id":43,"class":43,"rel":43,"ariaLabel":43},"url","https:\u002F\u002Fwww.mytravelboektje.com\u002Fhappyhappyjoyjoy-opent-in-de-pijp","read article","www.mytravelboektje.com\u002Fhappyhappyjoyjoy-opent-in-de-pijp",[248,274,289],{"typeHandle":249,"uid":250,"title":251,"url":252,"postDate":253,"overviewImage":254,"universeVideo":262,"universeVideoPoster":266},"project","1a5f749a-2c71-4222-955d-ac444bcd959a","renilde restaurant","https:\u002F\u002Fconcreteamsterdam.nl\u002Fprojects\u002Frenilde","2021-03-06T10:10:00+01:00",[255],{"uid":256,"alt":43,"title":257,"url":258,"focalPoint":259,"format":15,"kind":16,"width":260,"height":261},"d728521c-f708-461b-b299-eecc9a00e45d","05 Woutervander Sar Renilde concrete","https:\u002F\u002Fconcrete-assets.ams3.cdn.digitaloceanspaces.com\u002Fproduction\u002Fimages\u002F05-WoutervanderSar_Renilde_concrete.jpg",[14,14],8164,5445,[263],{"uid":264,"url":265,"width":43,"height":43},"6328f2ab-c0a1-4037-9fa5-e1129fc0f7d5","https:\u002F\u002Fconcrete-assets.ams3.cdn.digitaloceanspaces.com\u002Fproduction\u002Fvideos\u002F2022-renilde.mp4",[267],{"uid":268,"alt":43,"title":269,"url":270,"focalPoint":271,"format":15,"kind":16,"width":272,"height":273},"33800286-4ed4-4ed0-8fab-397247e4760d","Renilde poster","https:\u002F\u002Fconcrete-assets.ams3.cdn.digitaloceanspaces.com\u002Fproduction\u002Fimages\u002Frenilde-poster.jpg",[14,14],800,500,{"typeHandle":249,"uid":275,"title":276,"url":277,"postDate":278,"overviewImage":279,"universeVideo":287,"universeVideoPoster":288},"48c7d06d-35cd-49c0-8c3d-52b096044d2b","happyhappyjoyjoy east","https:\u002F\u002Fconcreteamsterdam.nl\u002Fprojects\u002Fhappyhappyjoyjoy-east","2016-05-26T10:18:00+02:00",[280],{"uid":281,"alt":43,"title":282,"url":283,"focalPoint":284,"format":15,"kind":16,"width":285,"height":286},"44a289eb-d6e4-4e3f-ae36-23076a297825","Hhjj east day 04","https:\u002F\u002Fconcrete-assets.ams3.cdn.digitaloceanspaces.com\u002Fproduction\u002Fimages\u002Fhhjj-east-day-04.jpg",[14,14],3665,5552,[],[],{"typeHandle":249,"uid":290,"title":291,"url":292,"postDate":293,"overviewImage":294,"universeVideo":302,"universeVideoPoster":303},"330a8581-188b-4663-b371-65cb16cebcf5","happyhappyjoyjoy identity","https:\u002F\u002Fconcreteamsterdam.nl\u002Fprojects\u002Fhappyhappyjoyjoy-identity","2015-07-17T10:18:00+02:00",[295],{"uid":296,"alt":43,"title":297,"url":298,"focalPoint":299,"format":15,"kind":16,"width":300,"height":301},"43139878-e108-4248-8200-e7a5f52f2f46","HHJJ zuidas detail neonbranding","https:\u002F\u002Fconcrete-assets.ams3.cdn.digitaloceanspaces.com\u002Fproduction\u002Fimages\u002FHHJJ_zuidas_detail_neonbranding.jpg",[14,14],5702,3801,[],[],{"metaTitleContainer":305,"metaTagContainer":306,"metaLinkContainer":307,"metaScriptContainer":308,"metaJsonLdContainer":309,"metaSiteVarsContainer":310,"frontendTemplateContainer":311},"{\"title\":{\"title\":\"happyhappyjoyjoy south | 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