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happyhappyjoyjoy zuidas

completed

october 2019

responsibilties

interior & identity design

programme

restaurant

location

amsterdam, nl

completed

october 2019

responsibilties

interior & identity design

programme

restaurant

location

amsterdam, nl

The fifth happyhappyjoyjoy was set amidst the busy, international business hub of Amsterdam. Located at the ground floor of the Crowne Plaza hotel, it functioned as a central meeting point for locals, hotel guests and office workers alike. The explosion of colours, print and objects formed the perfect setting for a power lunch, casual dinner or all-night Friday drinks.
HHJJ zuidas restaurant 6

everything with a smile 

Since the first happyhappyjoyjoy opened its doors in the west of Amsterdam in 2015, it was a raging success. Due to its large popularity, within one year, the second restaurant opened in the east of Amsterdam, along with the third restaurant set in the popular neighbourhood ʻde pijpʼ. 

happyhappyjoyjoy restaurants are a place where guests will experience great food, drinks, joy and happiness in a playful environment, that stimulates the senses in every way. A space where everyone will feel positive, and where a smile will automatically appear on visitorsʼ faces. concrete designed the concept, name, interior design and total graphic identity of happyhappyjoyjoy. The newest happyhapyjoyjoy-locations are designed and realized together with JPS Architecten Amsterdam.

HHJJ zuidas bar 2
HHJJ zuidas islandsofa 2

anything is possible

Entering this restaurant will submerge you instantly in a completely different world, never a dull moment here; both on the menu and in the upbeat interior there is a lot to discover. On arrival, guests are welcomed by the hosts, who will guide them to a table of choice. Intimate corner tables, curved booths set in an island sofa for small groups, high seats for a quick bite or even a calming water view at one of the big windows.

The island bar is a welcoming haven for all guests, set between the main entrance and the Crowne Plaza Hotel, open for drinks and food. Going in under the bright coloured lightbox sealing, an iconic island sofa featuring bamboo plants holds four booths. On the back wall the glass fridges display exotic drinks, framed by reclaimed wooden shutters. Moving towards the water view, the iconic ceiling covered in back-lit red parasols in combination with the wallpapered walls create a cosy atmosphere.

HHJJ zuidas restaurant 7
HHJJ zuidas restaurant 5
HHJJ zuidas restaurant 1
HHJJ zuidas islandsofa 4
HHJJ zuidas restaurant 7
HHJJ zuidas restaurant 5
HHJJ zuidas restaurant 1
HHJJ zuidas islandsofa 4
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it's all in the details

If the waving lucky cats didnʼt get you smiling, a night of karaoke surely will. As a special treat at this location of happyhappyjoyjoy, there is a private room fully equipped with karaoke set-up. The many carefully designed details give this restaurant a truly immersive experience, from the numbered menu to the Korean soft drinks and brightly coloured condiments.

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HHJJ zuidas privateroom
HHJJ zuidas lightbix ceiling
HHJJ zuidas posterwalljpg

a happy identity

From the name to the script font to the red neons and floor-to-ceiling poster walls, the identity design creates a unified experience. Every detail, including multilingual lightboxes and interactive origami placemats, strengthens happyhappyjoyjoy's vibrant energy.

read more about the identity design

Hhjj id
20161220 HHJJ IQ 013
20161220 HHJJ IQ 012

facts & figures

restaurant, bar and terrace

concrete

responsibilities concept, interior design, identity design
team rob wagemans, erik van dillen, sofie ruytenberg

partners & collaborators

client iq creative, nl
executive architect jps architecten
contractor & joinery roord binnenbouw, nl
photography adam van noort, nl
special features neon letters and light boxes by weno lichtreclame, nl

press

"Entering this restaurant will submerge you instantly in a completely different world, never a dull moment here." - hospitality snapshots

read article

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