moos identity

Moos writes their signature everywhere by hand, with a classic blue pen.

Moos stands for a broad audience: ⁠

I am Moos⁠

you are Moos⁠

we are all Moos, striving for the same goal, pen in hand.
⁠


This handwritten touch makes the brand personal and approachable, paving a strong and clear path through the established field of real estate.

A series of illustated figures embodies the people of Moos: our crowd. The residents are who Moos builds for and who bring the brand to life.

Six clear brand pillars were established to define who Moos is and what Moos does:
Our House is the unique modular building system.
Our Street is all of the locations.
Our Crowd is the people Moos builds for and who live in Moos apartments.
Our World tells the sustainability story.
Our Family is the partner ecosystem.

In collaboration with: Wholebrands and Lizet Deutekom