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At pommepomme apples run the show! Designed as a bakery to enjoy coffee and cakes during the day, to transform intto a café serving cider aperitif with some savouries at night. All products together showcase the richness of flavours that the apple has to offer. concrete was responsible for the name, interior design and total identity.
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in the middle of amsterdam

The narrow venue is located in the middle of the red-light district, on the Lange Niezel 27, and has a lot of character due to its original facade and double high space.

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all about the apple

The apple is celebrated in al its extremes, from red to green, sweet to sour, innocent to seductive and fresh to earthy. 

The interior as well as the graphic identity showcase this duality: the green dotted tile floor in combination with the green transparent glass back wall contrasts with the signal red ceiling and red foiled upper windows.

Everything in between, like the apple inside, is kept in natural tones and colours of the materials used: oak benches and tables, concrete coffee counter, stainless steel kitchen in the back and the natural stone countertops displaying the cakes and ciders. It’s the inside that counts…

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facts & figures

total area 80 sqm
seats 42           

concrete

responsibility identity & interior design
team rob wagemans, lisa hassanzadeh, jolijn vonk, sofie ruytenberg, minouk balster, erik van dillen, clara böhmer 

partners & collaborators

contractor suvaal bouwbegeleiding, amsterdam, nl
shopfitter jacco handgraaf, amsterdam, nl
loose furniture bigbrands, rotterdam, nl

 

press

"de nieuwe verleiding op de wallen" - entree magazine

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