creates
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completed

march 2021

responsibilities

interior design & architecture upper decks (15,16 & 17), two restaurants (deck 5 & 6)

programme

upper decks 6280 sqm, lower decks 790 sqm

4 ships

scarlet lady, valiant lady, resilient lady, brilliant lady

Virgin Voyages reveal their first-ever cruise ship; the Scarlet Lady. Followed by the Valiant, Resilient and Brilliant Lady.
download press kit

Concrete changed the blueprint of traditional cruise ships, by adding an actual running track and a two-storey F&B pavilion as the heart of the Aquatic Club. The red running track elegantly floats over the upper deck and functions not just as a promenade, it visually connects the Perch at the very top of the ship, with the Athletic & Aquatic Club on the decks below; making it the perfect spot to see and be seen.

Concrete designed the architecture and interiors of the upper decks (15,16 & 17) including the following areas: the Runway Jogging Track, the Athletic Club, the Cabanas, the Perch, the Gym & Tonic, the Aquatic Club, the Gyms and the crew deck. Additionally concrete designed two outstanding restaurants on the lower decks: the Test Kitchen on deck 8 and Razzle Dazzle on deck 6.

The ship

deck 17  The signature, Virgin-red running track floats over the upper decks of the ship inviting passengers to sprint, skate or stroll whilst enjoying the best view over the ocean and the ship alike. It is an iconic and unique showstopper, worth changing the blueprint of the ship to make it happen. The runway is completely held in virgin red. Luminous graphics will guide your athletic self day and night, and you might catch a glimpse of the all-night party on the crew deck.

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The pool is slightly elevated. Its rim is widened up so you can not only sit on it but also lay on the multiple waterproof cushions placed on top. It is located in the very centre of the aquatic club, being seen from all sides including the balconies above. The custom made sun loungers placed around the pool are inspired by the seating of sportive yachts with integrated champagne holders. The bar provides cool drinks and small bites 24/7, set in the central pavilion it separates the Aquatic Club and the Gym&Tonic.

club aquatic

deck 15 ~ Smooth curves and nautical details in shades of navy to purple, this pool deck features the sophisticated glam of a contemporary yacht. Whether you're looking for mornings spent sunbathing on one of the daybeds, or letting last night's choices melt away as you glide through the water — the pool club is a serene space for ultimate relaxation. At night the pool can be closed to become a stage for artists or an elevated dance floor, the DJ is prominently located on one of the balconies on deck 16. 

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gym & tonic

deck 15 ~ After working up a sweat, restore yourself by hopping into the biggest jacuzzi at sea or lay down on one of the surrounding sunbeds. Wave at all your old and new friends passing by on the running track, whilst you sip cold-pressed juice served at the Gym and Tonic bar. The Jacuzzi is held in shades of turquoise and white. Its rim is designed to serve as a bench with attached tables which naturally connects the Jacuzzi with the bar. The pattern of the deck floor reacts to its round shape. The surrounding walls separating the Gym&Tonic from the B-complex gym are made of perforated, curling stainless steel plates, which makes them appear as light as a curtain. At night the walls are backlit which enhances this effect. These walls stretch along all the sidelines of the deck up to the end of the Aquatic Club. All showers are ‘wrapped’ in them as well.

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athletic club

deck 16 ~ Designed with the aesthetic of the original athletic social clubs of the past, the club incorporates not just an active Training Camp room and outdoor boxing ring — but a basketball court and an adult playground featuring outside gym equipment and a giant chessboard.
Once your inner-child has played enough, meet your friends at the Trophy bar to indulge your competitive side, while sipping your favourite drink on the largest sunbed at sea. The long white and red striped semi-circular lounger is the perfect spot for sunbathing or star gazing. It is surrounded by a field of white artificial turf with colourful lounger pebbles floating in it. The circular trophy bar is completely held in black and gold. Golden mosaic tiles cover the back walls and front of the bar whereas the top of the bar counter and the bar stools are held in black natural stone and steel. The ceiling is covered with an abundance of dimmable small lights, which, together with the DJ booth integrated in the bar, transform the bar into a dance floor at night.
Haven't played enough? Lay down on the catamaran inspired net, floating above the ocean you get to dream of the incredible underwater world. The Athletic Club expands across both sides of the aft of the ship, where you will find 10 cabanas overlooking the ocean with beverage service from the adjacent bar.

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b complex gym

deck 15 ~ The Gym is divided into two parts of the Gym &Tonic area.
The starboard side is wrapped in cool navy and black shades and is theatrical lit. Making it the perfect backdrop for all those, who are a work-out fanatics and into speed. The portside part offers all you need to connect to your inner peace, light spaces are held in shades of off-white, featuring stunning ocean views.

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restaurant Razzle Dazzle

Located on deck 6 of Virgin Voyages’ industry changing ‘The Scarlet Lady’, the strong, quirky design of the Razzle Dazzle restaurant plays with your sight, whilst the delicious food will shake up your taste buds!

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restaurant Test Kitchen

The Test Kitchen restaurant on deck 5 of Virgin Voyages’s ‘The Scarlet Lady’ is designed as a laboratory, challenging guests to dissect the molecular compounds that turn food from basic into brilliant.

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facts & figures

concrete designed area 6280 sqm 
the runway jogging track, the athletic club, the cabanas, the perch, the gym & tonic, the aquatic club, the gyms, the crew deck, the test kitchen on deck & razzle dazzle on deck 5

capacity scarlet lady 2.700 passengers 1.150 crew members

concrete

responsibilities interior design & architecture upper decks (15,16 & 17), two restaurants (deck 5 & 6)
team rob wagemans, lisa hassanzadeh, kasia heyerman , rene kroondijk, mark haenen, marlou spierts, maike daemen, sofie ruytenberg, zana josopovic

partners & collaborators

client & ownership Virgin Voyages
architect ship GEM - Design for Cruise Ships 
contractor Fincantieri 
photography Virgin Voyages

awards

frame awards finalist health club of the year
frame awards finalist restaurant of the year
ahead americas finalist spa & wellness
travel + leisure world's best award winner mega-ship (2023, 2024, 2025)

razzle dazzle 
ahead americas finalist best restaurant
test kitchen 
ahead americas finalist best restaurant