hotel W london
completed
2017
responsibilties
interior design
programme
8100 sqm, 192 rooms
location
london, uk
completed
2017
responsibilties
interior design
programme
8100 sqm, 192 rooms
location
london, uk
From the moment guests step inside, the disco ball-cloud sculpture sets the tone, guiding the way up to the first floor. The welcome area features three circular pods for check-in and guest services, each built from the same modular parts, yet stacked into its own unique shape and lit from above and below by a soft purple glow. The discoballs drifts past the concierge table, through the welcome area and W Store, all the way into the W Lounge.
the perception bar
To show the many faces of modern London, concrete created The Perception: a transitional hub that unites the city’s most iconic eras and trends.
Overlooking the hustle and bustle of the streets of Soho from the first floor of the hotel, the new bar and lounge transforms from a laid-back hangout by day to a place to be seen by night.
This new bar and lounge for W London brings them together into one collection wrapped in 70 metres of shimmering gold curtain. The seven flexible zones, each with their own personality, create an eye-opening journey through British hospitality and culture.
The striking colour palette of black and gold, offset with chic pastels and rich reds, produces a chic and exclusive atmosphere whilst spherical light sculptures, abstract neon artworks and a gigantic glitter ball create the perfect backdrop for a glam night out.
"Where the classic English pub meets a high-end cocktailbar, and where cosiness meets luxury."
the rooms
W London Leicester Square guest rooms combine a comfortable sleeping zone with a luxurious vanity area. Whether you like to dress up for the party or need a good sleep after, the rooms are made to fulfil both.
There are various room types and they have their own layout, but they are all built around the unifying concept: creating the ultimate dressing room around the monumental vanity desk.
It provides more than enough space for displaying all kinds of accessoires and necessities. From here guests can read mail, listen to the music and put on a refreshing facial mask at the same time.
A single sliding door, closes off the wardrobe (leaving the drawers and safe in sight) but can also be used to hide the entrance wall and create more intimacy inside the room.
the e wow suite
In the heart of London, overlooking the buzz of Leicester Square, the Extreme WOW suite unfolds as a sequence of bold, sensual spaces. From the champagne leather-upholstered entry lobby to the gargantuan living room, private dining area, vanity passage and master bedroom, every room flows into the next while keeping its own distinct character.
The living room centres around a rotating chesterfield couch beneath a glitter ball sculpture, framed by vertical blinds that play with light throughout the day. A fibre optic curtain reveals the intimate dining area, while the extravagant vanity passage leads guests through a walk-in closet, double vanity, red glass twin shower and Jacuzzi with 62" flatscreen. The master bedroom, finished with a gold mirror ceiling and ice grey oak bed merging seamlessly into the floor, completes the suite.
screening room, sweat & AWAY Spa
The screening room is designed for filmmakers to host their pre-screenings, with a classic cinema arrangement of red seats and black carpet, walls and ceiling. Once the film ends, recessed lighting profiles reveal striking cubes of light; a graphic nod to the gold and silver strokes found throughout the building.
Curtains of white and silver strings lead into the AWAY Spa, where guests can book massages, sauna or steam bath visits. Five treatment rooms feature white leather daybeds and LED-lit gloss walls to set the mood, while red glass doors mark the entrance to the white sauna and black steam room.
The Sweat is a light and spacious gym overlooking Leicester Square, finished with cushioned dark grey rubber flooring. The side walls feature two special wallpaper pieces by Dutch photographer Marcel van der Vlugt, depicting dancers in sparkles of light – inspired by the WYLD bar disco ball.
facts & figures
total area 8100 sqm
number of rooms 192
concrete
responsibilities interior design
team rob wagemans, melanie knüwer, hilka ackermann, sofie ruytenberg, jari van lieshout, sonja wirl, nina schweitzer, jeroen vester, ulrike lehner, erik van dillen, eva stekelenburg
partners & collaborators
client mcaleer & rushe group, starwood hotels & resorts, uk
project architect jeroen vester, nl
architect building jestico + whiles, uk
contractor mcaleer & rushe group, uk
photography ewout huibers, nl
awards
FX International Interior Design Awards winner best hotel design
FX International Interior Design Awards winner best lighting design
Restaurant & Bar Design Awards winner best bar & lounge lighting
Gold Key Award finalist best spa
Gold Key Award finalist best hotel design urban
European Hotel Design Awards finalist best cafe, bar or all day dining
European Hotel Design Awards finalist best suite
AIT awards finalist best hotel
