creates
Say Hello

completed

march 2021

responsibilities

interior design, graphic, signage & styling

programme

size 37.000 sqm, 27 floors, 337 rooms, public spaces and amenities

location

osaka, jp

Situated on Midosuji Boulevard, a new 27-story landmark high-rise, designed by Nikken Sekkei and with a Tadao Ando supervised facade, is the home of Japan's first W Hotel. Don't be deceived by its simple black monolith design – inside hides a world of extravagance! Its interior is inspired by the many facets of the city, welcoming guests to experience Osaka, through the eyes of concrete...
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The true spirit of Osaka - extravagant symplicity Every W hotel is designed for its specific location – with foreign designers invited to offer the fresh perspectives of an outsider. For W’s first hotel in Japan, concrete absorbed the sites, sounds, flavors and thrills of Osaka. From the simple beauty of the cherry blossoms and gingko trees lining the Midosuji Boulevard to the vibrant neon and busy streetscape of Osaka’s nightlife district Dotonburi. Concrete found inspiration in both the simple and traditional, as well as the modern, obsessive and extravagant and created a design concept of extravagant simplicity - celebrating the true spirit of the city.

3 W Osaka welcome Interculture Art Inc 01

Cherry blossoms – and the country’s deep respect for, and love of nature and celebration of seasons, was our source of inspiration for the arrival tunnel. Here the wow experience begins. We wanted to create a place where people could enjoy not only 2 weeks a year, but the year through, the beauty of blossom.

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the arrival experience

At the end of the tunnel is the arrival lobby, where lifts whisk visitors up to the 3rd floor for check-in, and to the spa level on the 4th floor. An iconic staircase leads to the 2nd floor and the hotel’s function and meeting rooms. Here, the asanoha pattern was the inspiration behind the ceiling, flooring and staircase. A simple yet bold ceiling uses a blown-up, 3D version of this traditional geometric pattern – which is reflected in the pattern on the granite flooring, in 6 shades of black and dark grey. 

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the living room

In a standard hotel, the first thing guests see is the check-in counter. Instead, when exiting the lift, W Osaka guests immediate see the bar – the social heart of the hotel. Above the bar glows row upon row of blown-up yet simplified versions of chochin, typical Japanese lanterns. Increasingly larger versions of these lamps hang in rows above the VIP booths, behind the bar. Acrylic was used to recreate the warmth of the traditional rice paper while adding durability. Carrying on the theme of reflecting and mirroring, the final row under the lamps is a pill-shaped shelf styled with chrome sake bottles by Kenya Hara.

Guests are welcome to relax (and people-watch) in the hotel’s Living Room. Sofas, poufs, lounge chairs and tables are positioned to group social life. Curated furniture includes playful lounge chairs by Tacchini as well as Lensvelt AVL Glyder sofas, designed by Atelier van Lieshout. These were customized with powder- coated stainless steel plinths, and upholstered in a wonderfully textured material in bright colors. Everything is arranged from purple to pink to orange to yellow to blue to green – forming an abstraction of Osaka neon.

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the away spa, fit gym and wet deck

Health and wellness is found on the 4th floor, with its smooth walls and rounded corners. Each area has it’s own character – color-coded in shades of green, grey, blue or pink tiling to define the space’s function. Inspiration was also drawn from onsen, Japanese hot spring spas looking out over nature. Indoor bathhouses, sento, bring the nature indoors by using wall paintings. The endless line of the horizon is the simplest abstraction of nature. This line becomes a playful element connecting all the spaces on this floor, as an illuminated chrome horizon flows along the walls, between stone and tiling.

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restaurant Oh.lala...

In Osaka and Japan in general, we noticed that there are a lot of shops and restaurants to be found that have a French inspired name or theme, which as European outsiders amazed and amused us. So for the all day dining restaurant of W Osaka we came up with the idea to make a French inspired brasserie. We even gave it a quirky French name: 'Oh.lala...'.

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restaurant Ukiyo Sushi

Down the 3rd floor zigzag-curtain lined corridor hides a secret and exclusive sushi restaurant. Sushi we thought has all to do with fish, water and the sea. So we named the restaurant 'ukiyo', which litteraly means 'floating world' and expresses a state of being of 'living in the moment', which will surely happen when guests enjoy the exquisit food.

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the rooms

The color theme of the guest rooms alternates per floor, between sakura pink and blue – allowing guests to choose the color they prefer. 

Entering the standard room through the walnut-clad hallway, the semi-open bathroom is immediate visible – with the line of site passing through the sleeping zone to the living room area. Floor-to-ceiling windows bring in natural light and views of the city. Having a semi-open bathroom offers guests the level of privacy they prefer – with the option of closing off the bathroom from the sleeping area using the translucent glass sliding screens – a deconstructed version of the traditional Japanese shoji screen. The entire bathroom is clad in grey marble. Guests can either enjoy a good hot soak in the white, freestanding tub – or use the separate shower, located behind grey tinted glass doors. 

In the center of the room, walnut flooring demarcates the sleeping zone. A walnut ledge runs across wall, extending into the living room. This holds the king bed, bedside tables and black cone lamps – as well as the living room sofa. Behind the ledge, soft uplighting illuminates a white plaster wall. A round, rice paper lamp, inspired by Japanese fans, softly glows on the wall. At the foot of the bed is a large pouf, made of the same material as tatami mats. The TV is mounted against wall made of grey tinted 2-way mirrors – which conceals a lighting feature. When turned on, it transforms the room with dramatic in pink or blue diagonal stripes, inspired by Osaka’s neon.

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the e wow suite

High above Osaka, on the 27th floor, the Extreme Wow suite looks out over – and beyond – the skyline of the city. Inspired by traditional Japanese homes, the suite was designed in a sequence of 5 rooms divided by deep, oak portals. Oak plank flooring connects the dining room, garden entrance area and bedroom, while grey marble is used along doors and windows, and in the bathroom. Rooms can be closed off for privacy using sliding shoji screens set in brass frames. The overall design is based on the duality of simplicity and extravagance, allowing guests to change the atmosphere of the suite. Whether they desire an intimate and personal ambiance, or want to create a more extraverted setting for entertaining.

WHO OSAOW Guestroom EWOW Bedroom
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WHO OSAOW Guestroom EWOW Bedroom
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facts & figures

total area 37.000 sqm 
floors 27 
total rooms 337
total suites 50, from 62 to 200 sqm

lobby 200 sqm
ballroom, pre-function 650 sqm 
wedding chapel, studios 430 sqm 
living room, bar 680 sqm 
away spa & pool, beauty bar 1140 sqm 
gym 240 sqm

concrete

responsibilities interior design, graphic, signage & styling
team rob wagemans, bart de beer, julia hundermark, sofie ruytenberg, cathelijne vreugdenhil, femke zumbrink, marlou spierts, sylvie meuffels, rene Kroondijk, erik van dillen

partners & collaborators

client & ownership sekisui house, jp
hotel operator marriott international, us
executive interior designer nikken space design, jp
architectural design nikken sekkei, jp
facade supervision tadao ando, jp
photography nacasa & partners and marriott

awards

restaurant & bar design awards winner asia hotel category
ahead asia awards winner event spaces
archello awards winner public vote
archello awards winner hotel interior of the year
japan travel awards finalist best lgbtqi+ friendly hotel
frame awards finalist
fx awards finalist hotel leisure entertainment venue
apida awards winner