
march 2021
interior design, graphic, signage & styling
size 37.000 sqm, 27 floors, 337 rooms, public spaces and amenities
osaka, jp
march 2021
interior design, graphic, signage & styling
size 37.000 sqm, 27 floors, 337 rooms, public spaces and amenities
osaka, jp
The true spirit of Osaka - extravagant symplicity Every W hotel is designed for its specific location – with foreign designers invited to offer the fresh perspectives of an outsider. For W’s first hotel in Japan, concrete absorbed the sites, sounds, flavors and thrills of Osaka. From the simple beauty of the cherry blossoms and gingko trees lining the Midosuji Boulevard to the vibrant neon and busy streetscape of Osaka’s nightlife district Dotonburi. Concrete found inspiration in both the simple and traditional, as well as the modern, obsessive and extravagant and created a design concept of extravagant simplicity - celebrating the true spirit of the city.

Cherry blossoms – and the country’s deep respect for, and love of nature and celebration of seasons, was our source of inspiration for the arrival tunnel. Here the wow experience begins. We wanted to create a place where people could enjoy not only 2 weeks a year, but the year through, the beauty of blossom.



At the end of the tunnel is the arrival lobby, where lifts whisk visitors up to the 3rd floor for check-in, and to the spa level on the 4th floor. An iconic staircase leads to the 2nd floor and the hotel’s function and meeting rooms. Here, the asanoha pattern was the inspiration behind the ceiling, flooring and staircase. A simple yet bold ceiling uses a blown-up, 3D version of this traditional geometric pattern – which is reflected in the pattern on the granite flooring, in 6 shades of black and dark grey.




In a standard hotel, the first thing guests see is the check-in counter. Instead, when exiting the lift, W Osaka guests immediate see the bar – the social heart of the hotel. Above the bar glows row upon row of blown-up yet simplified versions of chochin, typical Japanese lanterns. Increasingly larger versions of these lamps hang in rows above the VIP booths, behind the bar. Acrylic was used to recreate the warmth of the traditional rice paper while adding durability. Carrying on the theme of reflecting and mirroring, the final row under the lamps is a pill-shaped shelf styled with chrome sake bottles by Kenya Hara.
Guests are welcome to relax (and people-watch) in the hotel’s Living Room. Sofas, poufs, lounge chairs and tables are positioned to group social life. Curated furniture includes playful lounge chairs by Tacchini as well as Lensvelt AVL Glyder sofas, designed by Atelier van Lieshout. These were customized with powder- coated stainless steel plinths, and upholstered in a wonderfully textured material in bright colors. Everything is arranged from purple to pink to orange to yellow to blue to green – forming an abstraction of Osaka neon.





restaurant Oh.lala...
In Osaka and Japan in general, we noticed that there are a lot of shops and restaurants to be found that have a French inspired name or theme, which as European outsiders amazed and amused us. So for the all day dining restaurant of W Osaka we came up with the idea to make a French inspired brasserie. We even gave it a quirky French name: 'Oh.lala...'.

restaurant Ukiyo Sushi
Down the 3rd floor zigzag-curtain lined corridor hides a secret and exclusive sushi restaurant. Sushi we thought has all to do with fish, water and the sea. So we named the restaurant 'ukiyo', which litteraly means 'floating world' and expresses a state of being of 'living in the moment', which will surely happen when guests enjoy the exquisit food.

The color theme of the guest rooms alternates per floor, between sakura pink and blue – allowing guests to choose the color they prefer.
Entering the standard room through the walnut-clad hallway, the semi-open bathroom is immediate visible – with the line of site passing through the sleeping zone to the living room area. Floor-to-ceiling windows bring in natural light and views of the city. Having a semi-open bathroom offers guests the level of privacy they prefer – with the option of closing off the bathroom from the sleeping area using the translucent glass sliding screens – a deconstructed version of the traditional Japanese shoji screen. The entire bathroom is clad in grey marble. Guests can either enjoy a good hot soak in the white, freestanding tub – or use the separate shower, located behind grey tinted glass doors.
In the center of the room, walnut flooring demarcates the sleeping zone. A walnut ledge runs across wall, extending into the living room. This holds the king bed, bedside tables and black cone lamps – as well as the living room sofa. Behind the ledge, soft uplighting illuminates a white plaster wall. A round, rice paper lamp, inspired by Japanese fans, softly glows on the wall. At the foot of the bed is a large pouf, made of the same material as tatami mats. The TV is mounted against wall made of grey tinted 2-way mirrors – which conceals a lighting feature. When turned on, it transforms the room with dramatic in pink or blue diagonal stripes, inspired by Osaka’s neon.









total area 37.000 sqm
floors 27
total rooms 337
total suites 50, from 62 to 200 sqm
lobby 200 sqm
ballroom, pre-function 650 sqm
wedding chapel, studios 430 sqm
living room, bar 680 sqm
away spa & pool, beauty bar 1140 sqm
gym 240 sqm
responsibilities interior design, graphic, signage & styling
team rob wagemans, bart de beer, julia hundermark, sofie ruytenberg, cathelijne vreugdenhil, femke zumbrink, marlou spierts, sylvie meuffels, rene Kroondijk, erik van dillen
client & ownership sekisui house, jp
hotel operator marriott international, us
executive interior designer nikken space design, jp
architectural design nikken sekkei, jp
facade supervision tadao ando, jp
photography nacasa & partners and marriott
restaurant & bar design awards winner asia hotel category
ahead asia awards winner event spaces
archello awards winner public vote
archello awards winner hotel interior of the year
japan travel awards finalist best lgbtqi+ friendly hotel
frame awards finalist
fx awards finalist hotel leisure entertainment venue
apida awards winner