ukiyo identity
Ukiyo Sushi an ode to the floating world under the water surface. Concrete was responsible for the name, concept, graphic identity and interior design for Ukiyo.
the inspiration
The name Ukiyo is inspired by the famous artwork The Great Wave off Kanagawa made by Japanese artist Hokusai in 1831, and the floating underwater-world: the literal translation of the Japanese word 'ukiyo',
graphic design
The logo is created by building the letters ‘ukiyo sushi’ with an abstraction of waves. The waves are repeated in a pattern, that also refers to the scales of fish.
The Chromolux Silver paper chosen for the graphic identity is also a derivative of the reflective skin of fish and water. The menu, business cards, invitations and all other stationary have a serrated wavy edge.
